xiv
Entries are summarized under the following topic headings:
ADVERTISING/MARKETING
AUDIENCES: CONSUMPTION & RECEPTION OF MEDIA
BROADCASTING
COMMISSIONS, COMMITTEES, LEGISLATION
COMMUNICATION MODELS
COMMUNICATION THEORY
GENDER MATTERS
GLOBAL PERSPECTIVES
INTERPERSONAL COMMUNICATION
LANGUAGE/DISCOURSE/NARRATIVE
MEDIA ETHICS
MEDIA: FREEDOM, CENSORSHIP
MEDIA HISTORY
MEDIA INSTITUTIONS
MEDIA ISSUES & DEBATES
MEDIA: OWNERSHIP & CONTROL
MEDIA: POLITICS & ECONOMICS
MEDIA: POWER, EFFECTS, INFLUENCE
MEDIA: PROCESSES & PRODUCTION
MEDIA: TECHNOLOGIES
MEDIA: VALUES & IDEOLOGY
NETWORK SOCIETY
NEWS MEDIA
REPRESENTATION
RESEARCH METHODS
TEXTUAL ANALYSIS
Th e Topic Guides include basic references rather than attempting to incorporate every relevant
entry, though all the models referred to in the Dictionary are named under communication
models.
ADVERTISING/MARKETING
Advertising; Advertising Standards Authority (ASA); Attention model of mass communication;
Audience: active audience; Audience: fragmentation of; Audience differentiation; Audience
measurement; Brand; Campaign; Cognitive Consistency theories; Consumerization; Consumer
sovereignty; Consumption behaviour; Content analysis; Culture: consumer culture; Custom audi-
ence research; Demographic analysis; Eff ects of the mass media; Epistle; Ethnographic (approach
to audience measurement); Focus groups; Gantt chart; Glocalization; Hidden needs; Hot buttons;
Identifi cation; Idents; Image; Image: rhetoric of; Infomercials; JICNARS scale; Johnson and Scholes:
stakeholder mapping; Marketing; Market research; Maslow’s hierarchy of needs; Motivation; Moti-