xvTopic guidevation research (MR); News: public relations news (PR); Niche audience; Nielsen ratings; Opinion
leader; PIE chart; Psychological Reactance theory; Product placement; Public Aff airs; Public
Relations (PR); Reception studies; Sampling; Sponsorship; Sponsorship of broadcast programmes
(UK); Stakeholders; Subliminal; Role model; Tactics and strategies; Ten commandments for media
consumers; Uses and Gratifi cations theory; VALS typology.
AUDIENCES: CONSUMPTION & RECEPTION OF MEDIA
Accessed voices; Attention model of mass communication; Audience; Audience: active audience;
Audience: fragmentation of; Audience diff erentiation; Audience measurement; Boomerang response;
Brand; Button apathy; Catharsis; Cognitive Consistency theories; Commercial laissez-faire model
of (media) communication; Compassion fatigue; Complicity of users; Consensus; Consistency;
Constituency; Consumerization; Consumer sovereignty; Consumption behaviour; Cultural capital;
Culture: consumer culture; Culture: globalization of; Demotic turn; Dependency theory; Disem-
powerment; Desensitization; Displacement eff ect; Dissonance; Dominant, subordinate, radical;
Eff ects of the mass media; Emancipatory uses of the media; Empowerment; Epistle; Ethnographic
(approach to audience measurement); Expectations, horizons of; Focus groups; Frankfurt school of
theorists; Gossip networks; Glocalization; Hegemony; Hot buttons; Hyperdermic needle model of
communication; Identifi cation; Information blizzards; Information gaps; Intervening variables (IVs);
J-Curve; JICNARS scale; Kuuki; Latitudes of acceptance and rejection; Misinformed society; Mobi-
lization; Motivation research (MR); Networking: social networking; Network neutrality; Niche audi-
ence; News: audience evaluation, six dimensions of; Ofcom: Offi ce of Communications (UK); One-
step, two-step, multi-step fl ow model of communication; Open source; Opinion leader; Panopticon
gaze; Parasocial interaction; Passivity; Pay wall; Psychological Reactance theory; Public opinion;
Publics; Reception studies; Refl exivity; Reinforcement; Resistive reading; Role model; Self-fulfi lling
prophecy; Self-identity; Semiotic power; Socialization; Surveillance society; Ten commandments for
media consumers; Uses and Gratifi cations theory; VALS typology.
BROADCASTING
Annan Commission Report on Broadcasting (UK), 1977; Balanced programming; BARB; BBC
digital; BBC, origins; Beveridge Committee Report on Broadcasting (UK), 1950; British Sky
Broadcasting (BSkyB); Broadband; Broadcasting legislation; Cable television; Campaign for Press &
Broadcasting Freedom; CCTV: closed-circuit television; Channel Four; ‘Clean-up TV’ movement;
Commercial radio: origins; Commercial radio (UK); Communications Act (UK), 2003; Community
radio; Cross-media ownership; Digitization; Duopoly; Hankey Committee Report on Television
(UK), 1943; High-defi nition TV; Hunt Committee Report on Cable Expansion and Broadcasting
Policy (UK), 1982; Hutton Report (UK), 2004; Independent Television (UK); Interactive televi-
sion; Internet: wireless Internet; News Corp; Ofcom: Offi ce of Communications (UK); Pilkington
Committee Report on Broadcasting (UK), 1962; Pirate radio; Podcast; Podcasting; Public service
broadcasting (PSB); Radio broadcasting; RAJAR; Reality TV; Reithian; Satellite transmission;
Scheduling; Selsdon Committee Report on Television (UK), 1935; Sitcom; Soap opera; Soundbite;
Sponsorship of broadcast programmes (UK); Teletext; Television: Television broadcasting; Televi-
sion drama; Television news; Ullswater Committee Report on Broadcasting (UK), 1936; Video; Web
or online drama; Web 2.0; Westminster view; YouTube.
COMMISSIONS, COMMITTEES, LEGISLATION
Annan Committee Report on Broadcasting, 1977; Broadcasting Act, 1980; Broadcasting Act, 1990;
Broadcasting Act, 1996; Broadcasting legislation; Butler Report (UK), 2004; Commissions/commit-
tees on the media; Communications Act (UK), 2003; Cross-media ownership; Communications
Decency Act (US); DA (Defence Advisory) Notices; Defamation; Digital Economy Act UK (2010);
Fairness Doctrine (USA); Franchises for Independent Television (UK); Franchises from 1993;
Freedom of Information Act (UK), 2005; Human Rights Act (UK), 2000; Hunt Committee Report