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Topic guide
REPRESENTATION
Caricature; Chronology; Colonization; ‘Coups and earthquakes’ syndrome; Demotic turn; Devi-
ance; Deviance amplifi cation; Dominant, subordinate, radical; Ethnocentrism; Folk devils; Gender;
Gender and media monitoring; Hegemony; Invisibility: Label libel; Labelling process (and the
media); Machinery of representation; Mediapolis; Narrative; News: the ‘maleness’ of news; Orien-
talism; Other; Paraproxemics; Pornography; Primary, secondary defi ners; Propaganda; Public opin-
ion; Publics; Queer theory; Racism; Realism; Reality TV; Representation; Self-fulfi lling prophecy;
Self-identity; Sign; Soap operas; Stereotype; Stigma; Style; Visions of order.
RESEARCH METHODS
Agenda-setting research; Analysis: modes of media analysis; Audience measurement; Consump-
tion behaviour; Content analysis; Control group; Critical news analysis; Custom audience research;
Demographic analysis; Discourse analysis; Ethnographic (approach to audience measurement);
Experimental group; First impressions; Focus groups; Functionalist (mode of media analysis);
Glasgow University Media Group; Groups; HICT Project; Interviews; JICNARS scale; Marxist
(mode of media analysis); Mass observation; Media theory: purpose and uses; Motivation research
(MR); Narrative paradigm; Nielson ratings; One-step, two-step, multi-step fl ow models of commu-
nication; Paradigms of media; Participant observation; People meter; Pleasure: active and reac-
tive; Proxemics; Public opinion; Reception studies; Research centres (into the media); Sampling;
Segmentation; Semantic diff erential; Sleeper eff ect; Social action (mode of media analysis); Socio-
metrics (and media analysis); Viewers: light, medium and heavy; Vox popping.
TEXTUAL ANALYSIS
Aberrant decoding; Anchorage; Bad language; Berlo’s SMCR model of communication, 1960;
Bowdlerize; Bricolage; Codes; Codes of narrative; Connotation; Content analysis; Conventions;
Cultural metaphor; Culture: consumer culture; Culture: copyrighting culture; Culture: popular
culture; Decode; Deconstruction; Deep structure; Discourse; Discourse analysis; Dominant
discourse; Dominant, subordinate, radical; Encode; Encrypt; Establishing shot; Exnomination;
Expectation, horizons of; Film noir; Framing: media; Gendered genre; Genre; He/man language;
Hybridization; Hypertext; Iconic; Ideology; Interpretant; Intertextuality; Journalese; Kineme;
Kinesics; Kuleshov eff ect; Lexis; Linguistics; Machinery of representation; Male-as-norm; Mean-
ing; Mediation; Medium; Message; Metamessage; Metaphor; Metasignals; Metonymy; Mimetic/
semiosic planes; Montage; Morphing; Multi-actuality; Narrative paradigm; Naturalistic illusion (of
television); Open, closed texts; Phoneme; Polysemy; Pragmatics; Preferred reading; Propp’s people;
Reaction shot; Referent; Representation; Resistive reading; Reterritorialization; Rhetoric; Semantic
diff erential; Semantics; Semiology/semiotics; Shot; Sign; Signal; Signifi cation; Signifi cation spiral;
Sound-bite; Special effects; Stereotype; Storyboard; Storyness; Symbol; Syntactics; Syntagm;
Syntax; Tabloid, tabloidese, tabloidization; Tag questions; Text; Text: integrity of the text.