Dictionary of Media and Communication Studies, 8th edition

Berlo’s SMCR model of communication, 1960

A B C D E F G H I

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L M N O P R S T U V

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Becker’s mosaic model of communication, 1968

of elements are implied rather than made

explicit.

In a successful act of communication, Berlo’s

model suggests, the skills of Source and Receiver

must, to a considerable extent, match each other.

Th e same may be said for attitudes or values; and

knowledge must be acknowledged. Th e model

rewards analysis and testing out, especially its

elegant portrayal of the message. See topic

guide under communication models.

weaver’s model of communication,

1949. Features of the process have been made
      explicit, due acknowledgment being made of
      the significance to both Source and Receiver
      of the culture and the social system in which
      the act of communication takes place. Berlo’s
      model does not record the flow of communica-
      tion, though the assumption must be that it is
      conceived as linear – in a line from Source to
      Receiver. Both feedback and the interaction

Berlo’s SMCR model of communication, 1960