QUICKFIXWITH THE TV LANDSCAPE
MORE CROWDED THAN EVER,
JEFFREY KATZENBERG IS
LOOKING TO REINVENT THE
MEDIUM WITH HIS NEW
SHORT-FORM STREAMER QUIBIBy Tyler Aquilinaments of 10 minutes or less, all for
$4.99 per month with ads or $7.99
without them.
“The ambition here is to bring
great storytelling to this new video
platform,” says Katzenberg.
“We’ve had two places, up until a
few years ago, that we watched
great film narrative...the movie
theater and the TV set. Why can’t
we now have original content that
is conceived specifically for on-
the-go viewing on your phone?”
That content will take three
forms: Movies in Chapters
(exactly what it sounds like); short
unscripted series and documenta-
ries; and Daily Essentials, news
and lifestyle programming in
quick-bite form. (EW is producing
a late-night recap show, LastJEFFREY KATZENBERG SEES QUIBI
as nothing less than the evolution
of storytelling. Short for “quick
bites,” the platform (set to launch
April 6) is a streaming service
like no other, available only
on mobile devices and stocked
with content running in install-72 APRIL 2020 EW ● COM ILLUSTRATION BY KYLE HILTONAPRIL2020.TV.QUIBI.LO.A.indd 72 FINAL 3/3/20 2:40 PM