The Big Issue - UK (2020-03-09)

O U R T Y P E S. C O M

Creativity is about departing from

the norm, from the obvious, but

at the same time – to be powerful

and effective – it must be rooted

in something people can relate

to. Designing letterforms is an

exciting opportunity for any artist –

what better canvas than the most

ubiquitous visual form we have?

“ A FONT IS A SOURCE... IT’S MORE THAN JUST THE LETTERS, IT’S A WAY OF COMMUNICATING, A WAY OF BEING. TWO PEOPLE CAN SAY THE SAME THING COMPLETELY DIFFERENTLY. THE WAY I EXPRESS THE WORDS, MY VOICE, MY BODY LANGUAGE, MY LOOK – WHATEVER – IS DIFFERENT TO THE WAY YOU WILL EXPRESS THEM. FONTS ARE THE SAME” – BEN EINE

Creating a font offers artists a new way

to express their unique style through

the accessible medium of type – a

chance to say something new.

09-15 MARCH 2020 BIGISSUE.COM | p 43