LILI PAN
PAGE 13
In the SS23 Spring Collection, my main responsibility is the creative
design for ST CLOUD LABEL from initial development til bulk production.
I am in charge of developing new styles, creating technical drawings,
preparing spec packs, designing knit prints, coordinating stripe and color
combinations, and also modifying some popular designs with color and
style variations.
One of my significant contributions is THE MARGARITA WAVE KNIT DRESS,
which I designed when I first joined the company, and it is now available
in six diff erent colors. Additionally, I am also responsible for liaising with
suppliers to follow up on sample garments and sourcing tasks.
ST CLOUD’s color palette is typically centered around shades of pink,
with each season following three main theme colors. We also incorporate
earthy tones and additional shades of blue to cater to popular
preferences. As a result, for each monthly new drop, we provide two color
palettes for both our wholesale buyers and online store updates.
DROP ALLOCATION