LILI PAN
PAGE 21
In August 2021, I collaborated with the
SHEIN marketing team to design a capsule
collection targeting young women under
30, who like to shop at SHEIN at an
affordable price. The collection featured
eight garments, incorporating ruffles, frills,
and mesmerizing marble prints created
by iPad Procreate. Additionally, vibrant
summer flower prints, inspired by real-life
photographs, added a touch of natural
beauty to the designs. Despite encountering
a fabric issue that led to one skirt being
withheld from launch, the remaining seven
pieces were a tremendous success, with the
light blue tone emerging as a favorite among
customers.
My partnership with SHEIN’s marketing
team was a rewarding experience, and
the collection’s positive reception further
solidified our position in the fashion
industry. We are committed to continuing
our journey of innovation and creativity,
always seeking to exceed expectations and
cater to the evolving tastes of our valued
customers.
DESIGN
STORY