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PORTFOLIO
MOODBOARD SS 23
The mood board vividly captures ST CLOUD’s vision of a delightful Spring day, showcasing the
enchanting beauty of both sunrise and sunset, a rich array of gradient colors, and striking contrasts. At
the heart of this collection lies the theme of “time change,” which serves as the guiding inspiration for
its main design elements.
Drawing upon the brand’s unique appeal, the collection will boast captivating color patterns,
space dye eff ects, intricate hollowed-out details, and chic slanted shoulders. These design features
will seamlessly blend with textured fabrics, elevating the overall comfort and functionality of the
garments.
HOW TO SPEND A VIBRANT DAY
FROM SUNRISE TO SUNSETFROM SUNRISE TO SUNSET
ST CLOUD LABEL follows a structured
seasonal approach where in each month
a new color combo will be released
together with best seller color. The color
selection process occurs during the
initial stages to streamline subsequent
fabric collection and knitwear sample
development. Additionally, each season
includes an “earth color” as a consistent
off ering, catering to the public’s
prevailing preferences. This professional
approach ensures that our collections
remain aligned with emerging trends
while maintaining a popular choice for
our esteemed customers.