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Good ideas
Die beiden Ideen, die wir hier vorstellen, haben eins gemeinsam:
Sie sollen unser Leben verbessern oder zumindest leichter machen.Full marks to...
...Bindle & Keep
for providing suits for all kinds of bodies.
Rae Tutera is a non-binary person living
in New York City who prefers to be referred
to by the plural pronouns “they” and “them”
(see pp. 11 and 56 ). They remember how un-
comfortable and afraid they felt when buying
their first suit, yet how satisfying it was to put
it on for the first time. “That suit introduced
me to my body, which was a very profound
moment. That was when I started to think
about replicating that experience for others,”
they told The New Yorker.
Tutera’s experience inspired them to ad-
vertise the services of their Brooklyn store,
Bindle & Keep, as non-judgemental and car-
ing. This has attracted many non-binary cus-
tomers. “Everyone is triggered by something
about their own body, whether they are a teen
who is transitioning or a cisgender man who
feels like their body is, for some reason, irreg-
ular,” said Daniel Friedman, head tailor and
Tutera’s business partner. “We’ve helped so
many people with their own personal chal-
lenges. We didn’t create this market; this mar-
ket found us.” Tutera and Friedman’s work at
Bindle & Keep is the subject of a documenta-
ry called Suited.
http://www.bindleandkeep.comFull marks to...
...The Mexican Ministry
of Public Education
for making sure that schoolchildren in Mex-
ico can see properly.
The programme Ver Bien para Aprender
Mejor (Good Vision to Learn Better) has
provided more than 13 million eye exami-
nations and five million pairs of eyeglasses
to Mexico’s schoolchildren. The Mexican
Ministry of Public Education, along with
business leaders, began the initiative in the
late 1990s after determining that many of
the country’s schoolchildren had been strug-
gling in school because of poor eyesight.
In a bold step, the programme teamed up
with well-known industrial designer Yves
Behar and The Fuse Project in San Francisco,
California. They have made the glasses both
durable and attractive to Mexican school-
children. The children can now choose from
three different frames and ten colour com-
binations, increasing the likelihood of the
children wearing their glasses to school.
According to the organization’s website,
the programme has been a phenomenal
success: eight out of ten students who have
received the glasses are performing better at
school as a result.
http://www.verbien.org.mx/home-englishFull marks to...
[)fUl (mA:ks tu]
, Die Bestnote
erhält ...
non-binary
[)nQn (baInEri]
, sich keinem
bestimmten
Geschlecht
zugehörig fühlend
non-judgemental
[)nQn dZVdZ(ment&l]
, unvoreinge-
nommen
profound
[prE(faUnd]
, tief greifend
pronoun
[(prEUnaUn]
, Pronomen
replicate sth.
[(replIkeIt] , etw.
reproduzieren
suited [(su:tId]
, passend;
im Anzug
transition
[trÄn(zIS&n]
, hier: eine
Geschlechts-
umwandlung
durchmachen
triggered: be ~ by
sth. [(trIgEd]
, hier etwa: stark
emotional auf etw.
reagieren
(trigger sth.
, etw. auslösen)Full marks to...
[)fUl (mA:ks tu]
, Die Bestnote
erhält ...
durable
[(djUErEb&l]
, langlebig,
strapazierfähig
frame
[freIm]
, hier: Gestell
team up with sb.
[)ti:m (Vp wID]
, sich mit jmdm.
zusammenschließenBusiness Spotlight 2/2020 WORKING WORLDMEDIUM