Damodaran on Valuation_ Security Analysis for Investment and Corporate Finance ( PDFDrive )

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Step2:Wechooseaprobabilitydistributionforeachofthe
variables.Thereareanumberofchoiceshere,rangingfrom
discreteprobabilitydistributions(probabilitiesareassignedto
specific outcomes) to continuousdistributions (the normal,
lognormal,orexponentialdistribution).Inmakingthischoice,
the following factors should be considered:



  • Therangeoffeasibleoutcomesforthevariable(e.g.,
    therevenuescannotbelessthanzero,rulingoutany
    distributionthatrequiresthevariabletotakeonlarge
    negative values, such as the normal distribution).

  • Theexperienceofthecompanyonthisvariable.Data
    onavariable,suchasoperatingmarginshistorically,
    mayhelpusdeterminethetypeofdistribution that
    best describes it.


While no distribution will provide a perfect fit, the
distribution thatbestfits the data should be used.


Step 3:Next, theparametersofthedistribution chosen for
eachvariableareestimated.Thenumberofparameterswill
varyfromdistributiontodistribution;forinstance,themean
and the variance have to be estimated for the normal
distribution,whiletheuniformdistributionrequiresestimates
of the minimum and maximum values for the variable.


Step 4: One outcome isdrawn from each distribution;the
variableisassumedto takeonthatvalueforthatparticular
simulation.Tomaketheanalysisricher,wecanrepeatthis
processeachyearandallowforcorrelationacrossvariables
and across time.
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