IT MAY SEEM AN OBVIOUS notion that
innovation and design go hand-in-hand, but throw in
the need for sustainability and the world’s creators really
need to get their thinking caps on. Global change for
long-term good is not just a here-today-gone-tomorrow
flash trend. So, with this eco-conscious theme in mind,
we were impressed with BMW’s commitment to
redesigning its products both inside and out. The woman
in charge of this weighty task? Daniela Bohlinger,
BMW’s head of sustainable design.
Like all pioneers dedicated to making global change,
she believes in a major shift from being “less bad” to
“fully aware and responsible”. “Sustainable design seeks
new answers. We found them by questioning everything,”
says the focused Bohlinger. And by everything she means
down to the finest of design details. In the fully electric
BMW i3, the list of recycled fabrics and materials is
beyond inspiring. Yarn is spun from natural-plant fibres
such as wool and hemp, wood panelling is certifiably
sustainable and dozens of plastic bottles are recycled
into every car. All of this coupled with a consistent
increase in electric mobility across the full stable of
BMW cars really shows the brand’s dedication to
innovation. It’s time to jump on board, the future of
travel is in practiced hands...
Prepare to be impressed, visit Bmw.co.ukPOWERING agreener FUTUREDelivering sustainable travel that
doesn’t compromise on luxury is not an
easy task, but BMW is here to impress*Figures are for
comparison purposes
and may not reflect
real-life driving
results, which depend
on a number of factors
including the starting
charge of the battery,
accessories fitted
(post-registration),
variations in weather,
driving styles and
vehicle load. They
were obtained after the
battery had been fully
charged. The BMW i3
is a battery electric
vehicle requiring
mains electricity for
charging. The electric
range was determined
according to a
new test (WLTP).
Only compare fuel
consumption, CO 2 and
electric range figures
with other cars tested
to the same technical
procedure.Daniela Bohlinger
is BMW’s head
of sustainable
design“Sustainable
design seeks
new answers.
We found
them by
questioning
everything”04-20BMW-FFC_2043723.indd 126 12/02/2020 07:10