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Please do not send attachmentsLetters should include the writer’s full name, address and home telephone and may be edited for purposes of clarity and spaceSPONSOR MESSAGE
Committing to
a dream
Conversation
Please recycle
this magazine, and
remove inserts or
samples beforehandWhy does an insurance company
care about equality? Equality
gives every person the chance to
succeed—to dream fearlessly—
and American Family Insurance is
committed to making those dreams
possible.
Our commitment starts in the
workplace, where our employees
embrace a culture of inclusive
excellence. I’ve signed the CEO
Action for Diversity & Inclusion
pledge—a promise to foster
meaningful conversation and action,
both inside our organization and with
other companies. Together, we’re
afTer time creaTed a virTual realiTy
version of the 1963 March on Washington, we
asked artist Hank Willis Thomas how he would
translate that immersive experience on the cover.
At a Jan. 19 photo shoot, Thomas—a co-
founder of For Freedoms, a platform for artistic
civic engagement—put his answer into action. He
photo graphed actor Ty Brittingham, who served
as a stand-in for Martin Luther King Jr. A team
of digital- human experts at visual-effects studio
Digital Domain used those images as a foundation
for posing and lighting the 3-D digital rendering
of King from The March to create the image you
see on the cover. Thomas says he was excited to
make a portrait of one of his heroes, as well as for
the chance to explore the artistic potential of the
emerging technology.
supporting inclusive communities
and creating a healthy environment
for complex—even difficult—
conversations about these issues.
Finding your voice is important, and
we’re a stronger and more innovative
society when every voice is heard.
In a world where trust in long-
standing institutions is waning, I
believe it’s important for businesses
to leverage their influence to create
positive change for society. We do
this not just because we know our
customers want to do business with
companies that share their values,
but also because we have the power
(and responsibility) to have a real
impact on the world.
That’s why I’m proud American
Family Insurance is presenting both
this issue dedicated to equalityand also The March, an immersive
experience that allows all of us to join
the historic moment when fearless
dreamers marched on Washington.
This is a chance to celebrate so
many who courageously helped
change the world. I hope The March
will also serve as inspiration for
the next generation to discover new
voices for hope—and to pursue new
dreams.
For more than 90 years,
American Family Insurance has
invested in programs that benefit our
communities and improve our society.
We are honored to partner with
TIME to bring you this special issue,
and to celebrate those who seek
equality.
—Jack Salzwedel, chair and CEO
of American Family InsuranceSubscribe to
TIME’s free history
newsletter and
get the stories
behind the news,
plus future
updates about
The March.
For more, visit
time.com/emailbonus
TIME
historyAt right, Thomas captures Brittingham at Digital
Domain’s Los Angeles studio on Jan. 19, as TIME’s
Mia Tramz stands to the side; top right, Thomas at
work; top left, the team gathers to discuss the setup
for the shoot
BEHIND THE COVER
A new picture of
an American icon