When you invoke the last major or minor event in anyones life, it
confirms the deep conviction that he or she is an old-style hero around
whom the world revolves. And people love you for recognizing their
stardom.
A week later I got a call from Carrie asking me if Id do a big story for
her magazine. Did she think of me because I used the Tracking technique
and remembered Cookie? Nobody can say, but I have my suspicions. Ive
seen the Tracking technique work on too many people to assume the
rewards are coincidental.
How do politicians remember so many facts to track about so many
people? They use the following technique.
How to Amaze Them with What You Remember About Them
Several years ago, I attended a political fund-raising event in a
Midwestern state. One guest intrigued me. Sometimes Id see him in
animated conversation with several people. Other times, hed be standing
alone scribbling something on a card in his hand. Then the next time Id look
up, hed be chatting it up with somone else. The next minute, hed be
scribbling in his hand again. He repeated this pattern for over an hour. I
became as curious as a nosy neighbor. Who was this fellow?
At one point during the evening, I was standing alone by the
refreshment table. He came up to me with a big smile, a warm handshake,
and introduced himself. Hi, Im Joe Smith. He asked me what I was
drinking. I told him white wine and we started dicussing preferences. I
happened to mention my favorite white was Sancerre. While we talked, I
had to bite my tongue to resist asing him what hed been up to with the
feverish note taking.
A few minutes later, I spotted a friend across the room and excused
myself. He asked for my card and, as I walked away, I peeked over my
shoulder. I knew it! There he was, scribbling on my card. That was my
opening. I turned back and, trying to pass my inquiry off as a joke, said,
Hey, I didnt give you my meaurements. Whats that youre writing?
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He gave a hearty laugh at my tasteless joke and said, You caught me!
He turned over my card and I saw one word written on it: Sancerre. Then,
to assuage my paranoia, he emptied his pocketful of peoples business cards
to show me scribbles on the back of each. I assumed it was just Joes little
ooja
(Ooja)
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