make sure they come out ahead, way ahead. I call the technique My Goof,
Your Gain.
Visiting an important clients office, I once tripped on a rug and took a
nose dive, making a three-point landing in a vase on her desk. My nose was
spared but her vase shattered into smithereens. Two tubes of crazy glue and
lots of Where the heck does this piece go later, the vase was back on her
desk, and we agreed it looked pretty good. Nevertheless, the next day I had
a messenger deliver a beautiful vase, ten times the value of the almost-
totaled one, with a dozen roses in it.
Whenever we speak, my client tells me every time she looks at the new
vase, she smiles. (A better incentive gift than a pen with your name on it,
no?) The next time I visit her office, my client may hide some of her more
valuable breakables. But, thanks to My Goof, Your Gain, there will be a
next time.
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Technique #88
My Goof, Your Gain
Whenever you make a boner, make sure your victim benefits. Its not
enough to correct your mistake. Ask yourself, What could I do for this
suffering soul so he or she will be delighted I made the flub? Then do it,
fast! In that way, your goof will become your gain.
Now, suppose its not your boo-boo. Its theirs. How can you make their
goof your gain? Read on.
How to Trap a Rat with Class
In Japan, some citizens prefer to lose their lives rather than to lose face.
In America, the same death wish exists, with one modifiction. The Yank
dreams of the death of the mortal who made him lose face.
Why make enemies? Unless it is your obligation to catch cheaters or
entrap liars, let them get away with it. Then immedately get them out of
your life and the lives youre responsible for. Even when the case is open
and shut against someonewhen youve got the rat fink trappedleave him an
escape hatch.
The best example I heard of this high sensitivity was from one of my
clients. She was invited to brunch at the home of a wealthy socialite known
as Lady Stephanie. Lady Stephanies home was filled with beautiful objets
dart. Not the least among them was an exquisite collection of extremely
valuable FabergŽ eggs, which all the guests admired.
ooja
(Ooja)
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