Numbers in bold refer
to main entries
A
accountancy and playing by the rules
120–23
see also business ethics; financial
strategy
adaptation see business adaptation
and growth
advertising 272–73
big data analysis 316–17
and brand creation 260–61
see also marketing
agile software development (ASD)
327
AIDA marketing model 242–43
Air India 314–15
Amazon 34–36, 39 , 174, 175, 209,
240, 267, 317
Anderson, Chris 208–09
Ansoff’s matrix 256–57
see also strategic planning
Apple 37, 96–99, 127, 191
iPad 97–98, 149, 241
iPhone 29, 38, 97 , 148–49, 168, 196,
249, 266, 325
iPod and iTunes 29–30, 55, 96–97,
168
Aquinas, Thomas 224–25
Aracruz 129
Argyris, Chris 206–07
Arkwright, Richard 166–67
ASOS 275
Australia
CrimTrac system 315
Sydney Opera House 329
Avis 248
B
Barnes & Noble 198
Barratt, Thomas 273
Barton, Bruce 272–73
Bass, Frank 233
Belbin, Meredith 82 , 84
Ben & Jerry’s ice cream 183
Bench 283
Benetton 217
Bennis, Warren 69, 86, 87
Bernays, Edward 273
Berners-Lee, Tim 174 , 177
Bezos, Jeff 39 , 63, 99, 174, 267
black swan events and future
forecasting 198
The Body Shop 262, 263
Borden, Neil 281, 283
Bose Systems 181
Boston Consulting Group 252–55
BP 41, 200–01
brand creation
and advertising 260–61
differentiation and focus strategies 182
and ethics 263
and social media 263
“third place” concept 262–63
translatable brands 261
unique selling proposition (USP)
261–62
brand loyalty 35–36, 98, 322
Branson, Richard 60, 320, 334
Brin, Sergey 174
British Aerospace (BAe) 148
British Airways 223, 248–49
Buffet, Warren 49, 129, 144, 147, 149 ,
155
business adaptation and growth
business practice, evolution of 48–51
capability maturity model 218–19
enablers and enterprise capabilities
49–50business adaptation and growth (cont)
Greiner curve 47, 58–61
growth rate, deciding on 44–45
growth-share matrix and product
portfolio 253–55
learning organization 204–07
long-term survival 57
overexpansion dangers 45
process adaptation 55–57
recession and adaptation 56–57
self-financeable growth rate (SFG)
44–45
shareholders see shareholders
sustainability 31 , 45 , 50–51, 57
technological change 54–55
vision broadening and realization 43,
50
see also leadership; management;
marketing; strategic planning
business ethics 222, 224–27
accountability and governance
130 –31
accountancy and playing by the rules
120–23
appeal of 270
and brand creation 263
“creative accountancy” practices
122–23
greenwashing 268–69
leadership 226–27
legal standards 226
“mark to market” accounting
122–23
price-fixing and collusion 223C
Cadbury 171, 193
Carnegie, Andrew 40–41, 213
Caterpillar 123
chaos theory, and financial crises
220–21INDEX
344