The Business Book

(Joyce) #1

management (cont)
egotism, dangers of 100–03
experience, and business practice
48–49
failure, learning from 164–65
groupthink, avoiding 114
kaizen and efficiency improvement
304–09
long- versus short-termism
190 –91
middle management 49–50, 51
Mintzberg’s management roles 47,
112–13
participative management
137
project management, critical path
analysis 328–29
public and private companies,
contrast between 191
qualities 69
risk management see risk
management
staff empowerment 79, 86–87,
306–07
stylistic typologies 76, 77
time-based 326–27
see also business adaptation and
growth; executive officers;
leadership; organizational culture;
teamwork
Manchester United 143
marketing
AIDA model 242–43
Bass Model 233
big data analysis 316–17
brand champions 275
customer experience management
(CEM) 240
customer perception and market
leaders 169
customer relationship marketing
(CRM) 240
and customer service 246–49
customers’ needs and preferences,
understanding 236–39
Emotional Selling Propositions (ESP)
29–30, 31
familiarity as source of differentiation
30–31
financial strategy 134–37


marketing (cont)
focused 236–41
four Ps and marketing mix concept
280–83
functional uniqueness, elusive nature
of 29
market gaps 22–23
market leaders 166–69
market mapping 26–27
market research 239–40
Measurement Models 233
myopia 246–48
neuromarketing 240–41
niche markets 22–23, 177, 180,
182
promotions and incentives 271
psychographic profiling 239
sales forecasting 278–79
stand-out 28–31
strategies 232–33
technological advantage
167– 68
uniqueness, maintaining 30,
31
word-of-mouth 274–75
see also advertising; business
adaptation and growth; competitive
advantage
Marks & Spencer (M&S) 201
Maslow, Abraham 70–71, 73
Matsushita, Konosuke 336–37
Mayo, Elton 70, 112, 337
Mera, Rosalie 337
mergers and takeovers 60–61,
186–87
Merrill Lynch 110
Microsoft 215
Mintzberg, Henry 47, 112–13
mobile commerce 276–77
see also Internet business
morality see business ethics
Morita, Akio 311, 337
Motorola 50 , 51
Mourinho, José 69
Muji 263
Mulberry 73
multinationals and profit shifting
222
Murdoch, Rupert 337
MySpace 89

N


Nayar, Vineet 47, 337
Nestlé 62, 254–55, 273
Nestlé, Heinrich 337
Netflix 55–56, 209, 317
new entrants see start-ups
Nike 29, 108, 275
nine-dots puzzle 88–89
see also innovation
Nintendo 89
Nissan 79 , 313, 326
Nokia 148–49, 184, 276, 309
Nooyi, Indra 338
Nordstrom 267
Not on the High Street 177

O


Ohno, Taiichi 292–93, 338
Oliver, Jamie 59
Olympus cameras 131 , 154
Omidyar, Pierre 98 , 174–75, 338
organizational culture
arrogance problems 108
benefits of 108
capability maturity model (CMM)
218–19
collectivist and individualist cultures,
differences between 75, 107
competitiveness see competitiveness
corporate governance and
accountability 130–31
cultural dimensions 106–08
groupthink problems 108
hierarchy and power 106–07
and job satisfaction 108
learning organization 204–07
long- versus short-term orientation
107– 08
masculinity and femininity,
differences between 107
non-static nature of 109
organizational dynamics 76–77

348 INDEX

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