1 RAW LETS YOU
MAKE THE MOST
OF YOUR CAMERA
Raws hold the
full amount
of color information
your camera is
capable of capturing.
By contrast, if you
choose your camera’s
JPEG quality, it will
process the image
to a JPEG in-camera,
then throw away
all the excess data.
With raws we can
harness this extra
data to give us extra
headroom when
editing, greater color
options and higher-
quality photos. So
by choosing raw
format over JPEG,
you unleash the
full potential of
your camera.