Dermaplaning is a highly effective, physical exfoliation procedure that uses
a sterile, surgical scalpel to remove the non-living skin cells that comprise
the stratum corneum, the outermost layer of the epidermis.
It differs from popular superficial exfoliation techniques such as chemical
peels and microdermabrasion in that it uses no chemicals, crystals or
suction. Dermaplaning also removes vellus hair; the fine, downy peach fuzz
which harbours oil and dirt, causing the skin to look dull. Dermaplaning
brightens the complexion, reduces congestion and allows for deeper
penetration of skincare products. Vellus-free skin also facilitates smoother
make-up application.
It can be performed monthly, in line with the cellular renewal process of a
healthy skin. As we age, this process slows down and regular dermaplaning
treatment can help to speed it up. However, Dermaplaning is not
recommended for acneic or oily skins as the vellus hair serves to allow
excess sebum to exit the follicle.
An important factor to consider in dermaplaning is that although the
stratum corneum is essentially non-living, it does perform a vital protective
function. It acts as the first line of defence against the external environment,
protecting the body from bacteria, UV and free radicals. It also binds in
natural moisture, preventing it from escaping and keeping skin hydrated.
It is therefore crucial to keep skin well balanced, nurturing it post-treatment
to prevent transepidermal water loss, sensitivity or other barrier function
issues. Clients should avoid
exfoliants, harsh products and
potential irritants such as soaps or
wipes, and use products
designed for strengthening the
skin barrier. SPF application is
essential.professionalbeauty.aeI’m interested in offering dermaplaning.
What’s the science behind it?When it comes to increasing prices, the
most common thing I notice among
salon owners is the fear factor. They
often think, “If I put my prices up, clients
are going to run for the hills”. However,
your customers are coming to you
because they see value in what you
offer. A small price hike shouldn’t really
have that great of an impact.
In general, suppliers are putting prices
up, quite significantly in some cases, and
staff wages are going up too, so to not
put your prices up is detrimental to your
business. You’ve got to generate
enough money to upskill your team and
you’ve got to have the cash to be able
to invest in your business. In most cases,
clients understand that a price increase
is inevitable. Generally, your prices
should increase at least once a year.
The biggest mistake I see is salon owners
following the pricing structure of
competitors. Every business has different
overheads, so this method just doesn’t
work. You need to look at your own
bottom line instead.
It’s important to explain the price hike
with confidence when communicating
with clients, rather than in an apologetic
manner, which makes clients react
negatively. If they can see all the great
things you are doing, and that your
focus is investing in the business, they
are much more likely to react positively.How can I increase my
prices without losing
any clients?26
Business Tips
Jacqueline Naeini is clinical
director of Cliniva Medispa
and Cliniva Cosmetic Training,
which offers dermaplaning
courses.Susan Routledge is a business
consultant and owner of
Finishing Touches salon in
County Durham.DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS?
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