ADVERTISEMENTYOUR MARKETING
TOOLBOXIt pays to have photos taken by a professional
photographer who will showcase your property
in the best light and from its best angles. Invest in
a quality floorplan to accompany your photos.Digital platforms are generally the first port
of call for buyers and can reach thousands of
people instantaneously.A combination of both traditional and digital
tools will ensure your property pops up wherever
buyers are looking.Print advertising, particularly in local papers, is
a great way to reach people looking in your area.Consider virtual tours or drone footage.
interest it will generate, which will increase competition
and turn that ‘for sale’ sign into ‘sold’. The best place
to start is by seeking out an agent who not only has a
strong database, but also maintains a line of contact with
clients. They will know who your potential buyers are and
will leverage their relationships and expertise to match
appropriate buyers to your home. An experienced agent
will also know how and when to ramp up momentum,
which is critical to a successful sale. Charles Tarbey,
Chairman of Century 21 Australia, advises that “Even if
there is substantial interest in a property within the first
week or two, the intensity of a marketing campaign
should not be reduced.” Essentially, you are campaigning
your home, so keep interest in your property alive right
through to the sale.
A MULTI-MEDIA APPROACH
The ‘for sale’ sign perched outside your property is the
first step to generating interest, especially among those
who are looking specifically in your area. When it comes
to building a marketing strategy with your agent, using
a combination of both traditional and digital tools will
ensure your property is centre-stage where buyers are
looking. Of course, the more intricate the marketing
FOR HELP WITH BUYING AND SELLING PROPERTY
VISIT C21.com.au
strategy, the more expensive it will become. Ultimately,
it comes down to how strongly you want to push for a
sale. As Mr Tarbey says: “Most sellers will want to avoid
paying a lot to advertise their home, however, the most
expensive advertising can generate that one extra buyer
needed to create serious competition.”