Cosmopolitan UK - 04.2020

(backadmin) #1

How to know when a


trend is on its way out


es, one moment neon
cycling shorts and
creepy little sunglasses
will be THE thing you
need to have immediately.
But faster than you can say
“I don’t actually have a
bicycle”, they’re over. When
you’re shopping in a trend-
focused way, it’s helpful to
keep in mind the ones that will
stand the test of time – we’re
talking years, not weeks.
It’s good for your bank
account and good for
the planet. For now,
though, here’s how
to tell if something
is in – or on its
way out...

Your mum starts to
notice it’s A Thing.
So some matriarchs
do “get it”, but most
aren’t watching
fashion shows or
checking out what
influencers wear.
If they’ve noticed
a trend, it’s likely not
long for this world.
SHELF LIFE:
7 MONTHS

It’s in kids’ stores.
Sorry, children. You are
our future, but your
clothes are always a
season or two behind.
By the time a trend
reaches a children’s
shop it means it’s
officially OVER.
SHELF LIFE:
6 MONTHS

DENIM IS
(ALMOST)
FOREVER
That boilersuit
you’ve been eyeing?
Snatch it up – yes,
even on sale. Jean
fads stickaround
for alon
because t
so weara
five more y
any of-the
denim

Gather round to mourn the loss of... anything that falls into these categories


ngtime,
hey’re just
ble. Slap
years onto
e-moment
trends.

Y


COSMO’S


OFFICIAL


RANKING


OF CURRENT


TRENDS


In order of
staying power...

PUFF SLEEVES ALICE BANDS PRAIRIE DRESSES NEON SQUARE-TOE SHOES

1 2 3 4 5

GONNA BE HERE A WHILE
Free download pdf