Harpers Bazaar UK April2020

As Britain separates from the EU,

Siân Ranscombe takes stock of the UK

beauty industry and honours our thriving

home-grown brands

t’s fair to say that Britain’s departure from the EU has left

many unresolved questions for businesses, and beauty

brands are no exception. While the industry is working

h a r d t o e n s u r e t h a t b e s t s e l l i n g p r o d u c t s f r o m i n t e r n a t i o n a l c o s m e t i c

labels remain available in the UK, our home-grown companies can

expec t a strong yea r a head, a s buy ing British increa singly becomes

the most cost-effective – as well as the most sustainable – choice.

‘We have a rich history in brand development,’ says Millie

Kendall, the CEO and co-founder of the British Beauty Council.

‘Look at our leading entrepreneurs, such as Charlotte Tilbury and

Pat McGrath, or our amazing hairdressers – John Frieda, Sam

McKnight, Josh Wood. We have the credentials and our products

have fantastic shelf appeal. We’re less likely to market something

with vacuous buzzwords, which resonates with the consumer.’

The British skincare offering in particular has come on leaps and

bounds in the past year. In 2019, the London-based GP and skin

I

Nat ion a l

treasures

Colognes, £50

for 30ml;

Lavender &

Musk Pillow

Spray, £25, all

Jo Malone

London

Relaxing

Salt Scrub,

£38 Espa

Cheek to Chic

in Love Is the

Drug, £30

Charlotte

Tilbury

LARA MULLEN

FRAN SUMMERS

KUKUA WILLIAMS

214 | HARPER’S BAZAAR | April 2020