Harpers Bazaar UK April2020

MOODBOARD COURTESY OF SPORTMAX. PHOTOGRAPHS: LUCKY IF SHARP

http://www.harpersbazaar.com/uk

ST Y LE

MY MOODBOARD

Grazia Malagoli on the five decades of colourful vivacity

that inspired Sportmax’s special anniversary collection

Above, right

and bottom:

looks from

the collection

In celebration of Sportmax’s 50th birthday, the

brand’s fashion director Grazia Malagoli and

her team of designers delved into the archives

to create a 15-piece capsule collection that cap-

tured the house’s strong, dynamic spirit. ‘We took

inspiration from our rich heritage,’ Malagoli

explains. ‘For example, we identified a signature

technique from the Seventies called shaded

top-stitch, and reinterpreted it on garments

including a coat, a trench, a tailored suit and a

skirt.’ Using a palette of emerald green, ultra-

marine and deep red, she made sporty duos of

high-waisted trousers and cropped jackets, and

fluid dresses with draped inserts. Meanwhile,

hi-tech trainers and a new line of futuristic

sunglasses gave a glimpse into what the next

half-century might bring... LUCY HALFHEAD

Below: the Sportmax

anniversary capsule

collection moodboard

84 | HARPER’S BAZAAR | April 2020