2020-03-01_Fast_Company

Apple Inc AAPL QQQ

Morningstar’s Analysis

Quote Stock Analysis News Price vs Fair Value Trailing Returns Financials Valuation Operating Performa

Apple’s Decision to Lower the Pric

Mainstream iPhone Appears Prude

Overvalued

Abhinav Davuluri

Sector Strategist

Analyst Note | by Abhinav Davuluri

On Sept. 10, Apple held its annual product showcase, where

launch of three new iPhone models: the iPhone 11, iPhone 1

Max, with the latter two devices featuring an OLED display a

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equivalent to last year’s iPhone XR), starting at a price of $6 9

XR’s starting price tag of $749. We think the $50 drop in star

least expensive model supports our belief that Apple’s switch

thus meriting a narrow moat rating in our view. In all, we con

in the iPhone 11 series to be relatively marginal and we susp

Valuation Sep 13, 2018

Currency in USD

1-Star Price

> 310.00

Last Close

217.73

Fair Value

200.00

Uncertainty: High

AAPL is trading within a range we consider

fairly valued.

Trend: Stable

5-Star Price

< 120.00

Economic Moat

Narrow

Stewardship

Standard

Q

QQ

QQQ

QQQQ

QQQQQ

Summary Competitors Bulls Say/Bears Say

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