Healthy.io leverages
computer vision to turn
smartphone cameras
into diagnostics tools. Its
app-based chronic kid-
ney disease test, which
analyzes users’ uploaded
photos of urinalysis dip-
sticks, received FDA
clearance last fall for clin-
ical use in the U.S.
(Healthy.io is now seek-
ing approval for home
use) and is rolling out in
the U.K. and Europe. Its
over-the-counter urinary
tract infection kits are
sold in Boots pharma-
cies in the U.K. and will
enter the States soon. A
new wound-care tool,
launched in January, is
poised to help caregivers
monitor patients
remotely. “Medical prac-
titioners still need to be
involved,” says CEO
Yonatan Adiri. “We’re
designing products that
match the speed of life.”FOR DIAGNOSING WITH
SMARTPHONES48
Crafted from individually
selected Nile crocodile scales
in cream and gray, Hermès’s
Himalaya Birkin is one of the
world’s rarest handbags, fetching more
than $100,000 at auction. Rally cofounder
and CEO Chris Bruno wants you to own
one—in part. Rally, which launched in 2017,
acquires high-end collectibles—Birkins,
Porsche convertibles, Rolex watches, even
first-edition Harry Potter novels—and
allows people to buy and sell shares in them
via an app, as if the items were public stocks.
Investors—including Rally, which invests up
to 10% in each collectible—can make money
by selling their shares as an item gains in
value, or if the treasure is eventually sold
for a profit. (Rally registers each item as a
security.) The app’s average investor—thereare currently 10,000 total—is 28 years old
and owns shares in four different Rally-
managed assets. The company has held
offerings for nearly 75 items and sold off
several, including a 2000 Ford Mustang
Cobra R for a 21% return. Last January, in its
largest IPO to date, Rally sold 5,000 shares of
a $635,000 1980 Lamborghini Countach for
$127 apiece. The company, which recently
opened a showroom in Manhattan’s SoHo
neighborhood to spotlight items coming up
for IPO, gives non-elite investors “the abil-
ity to have exposure to the best of the best,”
says Bruno. “We took something that was
available to 0.001% of the population and
made it available to every investor.” Rally’s
Himalaya Birkin, for example, is rumored
to have been previously owned by Kim
Kardashian West.47
46
FOR SELLING
COLLECTIBLES
BY THE SHAREFOR
INCENTIVIZING
GIVINGOmaze is an online global
sweepstakes platform that puts
together coveted experiences
(lunch with Amal and George
Clooney in Lake Como) and prizes
(a Lamborghini signed by the
Pope) to raise money for every-thing from Unicef to local home-
less organizations. Since its 2012
launch, the for-profit Omaze,
which takes a percentage of the
overall sweepstakes donations,
has raised over $130 million for
more than 350 charities. Thecompany had been exclusively
focused on celebrity-driven prizes
until its giveaway of a $233,000
McLaren brought in a surprising
$1.9 million for the Movember
Foundation in 2018. Omaze is
now intent on creating packagesMOST INNOVATIVE COMPANIES 202086 FASTCOMPANY.COM