t
o
p
Advertising Africa- Twiga Foods
For professionalizing
East Africa’s informal
market economy - mPedigree
For using text mes-
sages to root out
fake goods - Copia Global
For allowing Kenya’s
unbanked and un-
connected to partici-
pate in e-commerce - PiggyVest For
helping West African
millennials save and
invest for the future - MPost For turn-
ing mobile phone
numbers into
Ken yan PO boxes - Tizeti For har-
nessing the power
of the sun for an
affordable 4G net-
work in Nigeria - Tongoro For
empowering local
artisans via a Sene-
galese fashion house - Lumkani For
bringing fire protec-
tion and insurance
services to South
African townships - Kobo360 For
connecting Nigerian
truck drivers with
companies in need - 54gene
For building an
Africa-wide
genetic biobank - Wieden+
Kennedy For send-
ing Bud Light to
Westeros and
dreaming further for
Nike at the Women’s
World Cup - McCann World-
group For changing
the game for over-
looked communities - BBDO For part-
nering with Monica
Lewinsky to tackle
toxic online behavior
and cyberbullying - Giant Spoon For
putting depression
treatment to music - Observatory
For befriending pets
for Refinery29 - Anomaly
For spurring action
on the Grenfell fire
in London by sham-
ing Parliament
with projection ads - V MLY& R For buy-
ing Poland’s oldest
porn mag and devot-
ing its last issue to fe-
male empowerment - The&Partner-
ship For going long
for Lexus in a
60,000-hour doc - TBWA World-
wide For making
the city bounce for
Apple AirPods - Droga5 For tell-
ing the truth about
The New York Times
MCCANN WORLDGROUP
The agency’s ad for
Mastercard’s True
Name service for trans
customers, and others
(for Microsoft’s adaptive
game controller and
Ikea’s furniture solutions
for disabled customers)
showcase the transfor-
mative power of letting
real people speak about
their lives to show every-
one their humanity.90 FASTCOMPANY.COM ILLUSTRATION BY TOMASZ WOŹNIAKOWSKI