MOST INNOVATIVE COMPANIES 2020
- Hopper For tak-
ing the decision fa-
tigue out of booking
- Ennismore
For creating a hotel
experience distinct
enough to drive
direct bookings
- Hipcamp
For democratizing
camping
4. G Adventures
For evaluating the
economic impact on
the local people and
businesses where it
operates trips
5. JSX For teaming
up with JetBlue to
open its public-
charter flights to
commercial fliers
6. Pittsburgh
International
Airport For easing
navigation for all
7. MCR/Morse
Development
For reimagining the
airport hotel
8. TripActions For
tracking a journey’s
carbon footprint
9. Modern
Adventure For
making group travel
cool with its taste-
maker-led trips
10. The Infatua-
tion For fostering a
hungry community
around its expand-
ing portfolio of res-
taurant guides
VR/AR
Travel
Wellness Workplace
- Snap For scan-
ning the world to
apply lenses to it
- Microsoft For
improving its Holo-
Lens 2 with better
field of view and
gesture controls for
business adoption
- Warby Parker
For taking the guess-
work out of frames
shopping with its
Virtual Try-On tool
- Dallas Cowboys
For exciting fans with
stadium-wide AR
activations such as
“Pose With the Pros”
- Within For im-
mersing kids in
reading and math
6. Strivr For edu-
cating caregivers on
how to treat patients
with dementia
7. V i s i o n X For mak-
ing showrooming an
asset for retailers
8. Illumix For scar-
ing gamers with Five
Nights at Freddy’s
AR: Special Delivery
9. TechSee For help-
ing customer service
agents diagnose and
fix problems
10. Carlings For
making a statement
about sustainability
with a white T-shirt
you overlay with
graphic messages
via Instagram filter
- Microsoft
For taking the slack
out of messaging
communication for
first-line employees
- Mursion
For teaching EQ via
VR for the likes of
Coca-Cola, Nation-
wide, and T-Mobile
- Pipeline Equity
For giving compa-
nies the tools to im-
prove gender equal-
ity when they hire
and promote
- Dropbox
For thinking outside
the file folder
- DocuSign For
integrating agree-
ments into the cloud
6. Coda For
applying app-like
functionality to
document creation
7. T h e S e c o n d
Shift For creating
flexible gigs for
mid-career women
8. Bluecrew For
matching workers
with hourly jobs with
health insurance,
overtime, sick pay,
and workers’ comp
9. Lattice For mak-
ing performance
reviews a continual
process via apps
10. Samepage For
putting chat, email,
files, and tasks on the
same... you know
- Whoop For letting
the masses monitor
their well-being like
elite athletes
- Calm For stretch-
ing the potential of a
meditation app
- Fridababy
For managing the
ickier moments of
giving birth with
such items as post-
partum underwear
- Theragun
For upgrading its per-
cussive therapy tool
to put 40 pounds of
force to sore muscles
- Carrot
For helping smokers
and vapers pivot out
of addiction
- Orangetheory
Fitness For enhanc-
ing its workout mea-
surement tools
- D e l o s For adapt-
ing its system for
improving buildings’
air, light, and water
to residences
- Ayana For con-
necting people in
marginalized com-
munities with thera-
pists who can relate
- F45 For fostering
community in its
high-intensity func-
tional workouts
- Dame Prod-
ucts For designing
sex toys with the in-
put of real women
MCR/MORSE DEVELOPMENT
The airport hotel will never be the same now that JFK’s Trans World Airlines
Flight Center, unused for decades, is the TWA Hotel, a ’60s-inspired wonder.
Urban Development/Real Estate Video
- Icon For 3D-
printing houses to
change the eco-
nomics of housing
development
- Zillow For offer-
ing the entire home-
buying experience,
right down to
being the buyer
- Sitelab Urban
Studio For removing
car culture from new
developments
4. Aclima For map-
ping cities’ air quality
block by block so
it can be improved
5. Roofstock For
creating a market in
renter-occupied
single-family homes
as investments
6. Hello Alfred For
powering its residen-
tial assistant con-
cierge program to
20 cities nationally
7. Mi r va c For turn-
ing parking lots into
underground farms
8. Proxy For easing
the navigation of
daily life
9. Better Place
Forests For reimag-
ining the cemetery
as a memorial wood
10. Area15 For de-
buting an experien-
tial next-gen mall in
the Las Vegas desert
- Vimeo For helping
businesses become
better storytellers
- Pluto TV For
making free stream-
ing worth watching
with Viacom’s
premium content
- Hulu For imbuing
streaming advertis-
ing with pause
ads and personal-
ized rewards for
binge watching
4. Gunpowder &
Sky For giving
underrepresented
artists a platform
for experimentation
5. Tinder For gami-
fying dating with the
choose-your-own-
adventure experi-
ence Swipe Night
6. Reelgood
For organizing the
fragmented stream-
ing landscape
7. Philo For
cutting the cost
of cord cutting
8. Deltatre
For powering the
increase in video
streaming across
major sports leagues
9. USeek For produc-
ing hard-to-ignore
interactive video ads
10. Wochit For sim-
plifying video
content creation
ILLUSTRATION BY MAUS BULLHORST MARCH/APRIL 2020
