2020-02-01_strategy+business

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10 PRINCIPLES FOR
LEADERSHIP PRESENCE
Build muscle memory
to support conviction,
commitment, and resilience
for yourself and
your organization.
by Annette Kramer
THINK BACK to the last conference you
attended. How many presentations do
you remember? Probably not too many.
As a leader or aspiring leader at any
level, one of the biggest challenges you
face is to inspire and motivate other
people so that they can take the right
actions on behalf of themselves and the
group — that is, to have impact. That’s
why you want to be a leader with a
strong presence not just at conferences,
but in every interaction. And if you are
such a leader, then every aspect of your
presence — including your physical
self, your intellect, your voice, and your
emotions — is intimately bound up
with your message.
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