A Companion to Ethnicity in the Ancient Mediterranean

(Steven Felgate) #1

338 Corinne Bonnet


show the capacity of merchants originally from Carthage to interact with local authorities.
Indeed, the king of Caere, Tefarie Velianas, conducted, in around 500BC,rites in honor
of Ashtart, rendered into Etruscan by the theonym Uni, according to typical Phoenician
practice. Commercial needs, it seems, prompted the dynamics of “the middle ground,”
which in turn generated complex and blended perceptions and representations of iden-
tity. Whether one is dealing with Sicily, Sardinia, or Spain, one can see local élites, who
surely controlled access to the raw materials desired by Phoenicians and Punic people
(metals in particular), employing strategies of social distinction that involve the display
of objects or “exotic” practices, deemed the most refined and prestigious. Following the
work of Marshall Sahlins (see, especially, Sahlins 1995), we should no longer think of the
indigenes renouncing their native culture: quite the opposite, whenever ideas or objects
are introduced from outside, once they have been domesticated or indigenized, they
contribute to the development of local cultures.


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