Sale ending soon! Only two left! This is a hot item!
If you’ve shopped online, you’ve probably seen
those messages. What you may not realize:
They’re designed to make you spend more.
Online stores have adopted tricks used for years
by infomercials and home shopping networks.
The only difference now: online stores are trying
to get you to click the buy button.
After reviewing 200 of the top shopping sites,
including Amazon, eBay and Macys.com, a
study by the University of Michigan’s School