Macworld - USA (2020-04)

38 MACWORLD APRIL 2020

iOSCENTRAL

IMAGE: APPLE

A

pple buys a lot of companies
throughout the course of a
year, with only a couple of
them rising to the level of
intriguing news. Last year’s purchase of
Intel’s smartphone modem business

certainly qualifies, as does the 2018

acquisition of Shazam (go.macworld.com/

bysz), but for the most part, Apple scopes

out companies that we’ve never heard of

for reasons we’ll never know.

Its most recent acquisition might be

How Apple’s Xnor.ai acquisition

could bring the Siri boost we’ve

been waiting for

It’s not about cameras. It’s about smarts.

BY MICHAEL SIMON