ISSUE 72 • ANDROID ADVISOR 55Unfortunately for Sony, that is going to be too high to
tempt the SIM-free buyers out there when the Galaxy
S20 is only £799 (albeit for the 4G model).
Granted many people buy their phones on contract
where the price difference will be less noticeable, but
if Sony wants to get back into the game properly, it
needs to price its top products aggressively.
With high-end features like the Zeiss camera
lenses and the imaging smarts it claims are taken
from Sony’s premium Alpha cameras, maybe Sony
flagships are destined to remain enthusiast devices.
Perhaps that’s where the top brass wants it to be, but
Sony used to be able to claim its phones were more
affordable than the competition.
Features include
Zeiss camera lenses