DISCRETE ZIPS, ADJUSTABLE BRAS, quick-dry
fabric, elongated sports tops, sophisticated colour palette;
when it comes to Nike’s Victory Swim Collection the
sportswear brand did its research, and then some. Nike
assembled an all-female team that travelled the world asking
women exactly what they want. Crafted in nylon, Nike
considered form and how the consumer engages with it.
The female-led team wanted each piece to feel streamlined,
and easy to wear and wash. The upshot is what you see over
these pages: an innovative collection comprising a full-
coverage swimsuit (top and trousers) and separates, including
a tunic, leggings and hijab.
Having launched its first Nike Pro hijab in 2017 to acclaim,
expanding further into modest sportswear was a no-brainer.
This collection appeals to all backgrounds and ethnicities,
and yes, it may be aimed at female swimmers, but via
innovative techniques and materials, women have found
comfort in the extensive line-up out of water, too. “The
emotional side of the design was just as important for us
as the innovation,” Martha Moore, Nike’s VP creative director,
tells Vogue. “We thought about how we wanted women
to feel while wearing it. You feel proud in it. You feel like
a pro-athlete.” n
The Nike Victory Swim Collection reaches stores on 1 February 2020,
available to buy from Nike London, Selfridges and Nike.com.
Prices start from £32This page: Victory
Swim Hijab, £32.
Victory Swim
Tunic Top, £65.
Victory Swim
Leggings, £55.
All Nike. Opposite:
Victory Swim
Hijab, £32. Victory
Swim Tunic Top,
£65. Victory Swim
Leggings, £55.
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