100 MARCH 2020WHEN SHE WAS A CHILD, SILVIA VENTURINI FENDI (CREATIVE DIRECTOR AT, UM, FENDI)
watched a lot of movies, but she didn’t go to the cinema. The cinema came to her.
“Every anniversary, every Christmas, every family gathering, we’d screen a movie at home, and
I remember my cousins and I waiting impatiently for the man to arrive with the projector. They’d
put up a white sheet against the wall and we’d watch Visconti’s The Leopard or Gone with the Wind
or The Sound of Music. The boys, of course, wanted to see more action films, but I loved it. There
were the dresses and the suits, and over and over again I’d sit and stare.”
It was during these nights that Silvia grasped the power of filmmaking, its dark magic and liq-
uid mystery, and, of course, its potential as a platform for fashion. Her grandparents Edoardo
SILVIA VENTURINI FENDI is a designer. (At Fendi. Heard of it?) And
LUCA GUADAGNINO is a film director. (Call Me by Your Name. Seen
it?) And together they’ve made this spring’s most inspired clothing collab.
directors’ cut