Bell & Ross goes back to the Bronze Age with the BR 03-92 DIVER, a bold
IT HAS ALWAYS BAFFLED ME THAT THE WATCH INDUSTRY ISN’T MORE
into square watches. Certainly a handful of brands have created a unicorn or two, but
these are rare departures from the overwhelmingly circular norm. Bell & Ross is a
refreshing exception. Founded in 1992 (basically last week in industry terms), it gained
early acceptance among watch fans for its no-nonsense, military-inspired tool models
informed by the high-visibility readouts of airplane instrument panels. But its reputa-
tion was made in 2005 with the launch of the iconic BR 01 Instrument, a seriouslyd
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THE SHORT STORIESLOBSTERSWEREHARMED