924 margaret f. rosenthal
wonder and admiration,” in the company of a group of young fashionable
students like the one whose fashions he describes.100
it is fitting that Vecellio highly praises the dress of Venetian merchants.
as part of the newly wealthy citizens of the Venetian state, Venetian mer-
chants resembled Venetian nobles in their wide sleeves, called a comeo,
hats a tozzo, and richly designed doublets made of satin and silks. mer-
chants, after all, were the ones to sell Venetian fashions to the world in
their privately owned shops or at fairs and auctions that were frequented
by hosts of buyers in search of luxurious commodities. For two centu-
ries, they succeeded in making available textiles and garments, produced
according to the latest innovations in textile manufacturing and finishing
processes, to a multi-ethnic clientele.101
Bibliographyallerston, Patricia, “Consuming Problems: Worldly goods in renaissance Venice,” in
michelle o’malley and evelyn s. Welch, eds., The Material Renaissance: costs and con-
sumption in Italy, 1400–1650 (manchester/new York, 2007), pp. 11–46.
——, “meeting Demand retailing strategies in early modern Venice,” in Blondé, et al.,
eds., Retailers and consumer changes in Early Modern Europe, pp. 169–88.
——, “l’abito usato,” in Carlo marco Belfanti and Fabio giusberti, eds., La moda (turin,
2003), pp. 561–81.
——, “reconstructing the second-hand Clothes trade in sixteenth- and seventeenth-
Century Venice,” costume 33 (1999), 46–56.
——, “l’abito come articolo di scambio nella società dell’età moderna: alcune implica-
zioni,” in anna giulia Cavagna and grazietta Butazzi, eds., Le trame della moda (rome,
1995), pp. 111–24.
Belfanti, Carlo marco, “the Civilization of Fashion: at the origins of a Western social
institution,” Journal of Social History 43.2 (2000), 261–83.
——, “hosiery manufacturing in the Venetian republic 16–18 Centuries,” in lanaro, ed., At
the centre of the Old World, pp. 245–70.
Belfanti, Carlo marco, and Fabio giusberti, “Clothing and social inequality in early mod-
ern europe: introductory remarks,” continuity and change 15.3 (2000), 359–65.
Blondé, Bruno, et al., eds., Buyers and Sellers: Retail circuits and Practices in Medieval and
Early Modern Europe (turnhout, 2006).
——, Retailers and consumer changes in Early Modern Europe: England, France, Italy and
the Low countries (tours, 2005).
Breward, Christopher, The culture of Fashion: A New History of Fashionable Dress (man-
chester, 1995).
——, “Cultures, identities, histories: Fashioning a Cultural approach to Dress,” Fashion
Theory: The Journal of Dress, Body and culture 2.4 (1998), 301–13.
Brewer, John, and roy Porter, eds., consumption and the World of Goods (london, 1993).
100 rosenthal and Jones, ed. and trans., cesare Vecellio, Habiti Antichi et Moderni, pp.
212–13.
101 rosenthal and Jones, ed. and trans., cesare Vecellio, Habiti Antichi et Moderni, p. 168.