Strategi pemasaran penerapan pada rumah makan ramah muslim

(sarmento) #1

132 Penerapan pada Rumah Makan Ramah Muslim


Bashir, A.M. (2019), Effect of halal awareness, halal logo and attitude
on foreign consumers’ purchase intention
, British Food
Journal, Vol. 121 No. 9, pp. 1998-2015, doi: 10.1108/BFJ-
01 - 2019 - 0011.


Basu, S. D. (2005). Asas-asas marketing. Liberty


Batra, R., Ahuvia, A. and Bagozzi, R.P. (2012), Brand love, Journal
of Marketing, Vol. 76 No. 2, pp. 1-16.


Batra, R., Ahuvia, A., Bagozzi, R. P., & Love, B. (2012). Brand Love.
Journal of Marketing, 76(2), 1–16.


Bazzani, C., Capitello, R., Ricci, E.C., Scarpa, R., Begalli, D., 2020.
Nutritional knowledge and health consciousness: do they affect
consumer wine choices?
Evidence from a survey in Italy.
Nutrients 12 (1), 84.


Bech-Larsen T, Grunert KG, 2003, The perceived healthiness of
functional foods-A conjoint study of Danish, Finnish and
American consumers’ perception of functional foods
.
Appetite, 40(1):9-14.


Bech-larsen, T., & Grunert, K. G. (2003). The Perceived Healthiness
of Functional Foods A Conjoint Study of Danish, Finnish and
American Consumers’ Perception of Functional Foods.
Appetite,
40(1), 9–14. https://doi.org/10.1016/S0195- 6663 (02)00171-
X


Belch, G. E., & Belch, M. A. (2012). Advertising and Promotion an
Integrated Marketing Communication Pervective
(9th Editio).
McGraw Hill.


Benarroch, A., Pérez, S., & Perales, J. (2011). F actors influencing
Adolescent Eating Behaviour: Application and Validation of a
diagnostic Instrument.
Journal of Research in Educational
Psychology, 9(3), 1219–1244.


Benoit, S., Kienzler, M., & Kowalkowski, C. (2020). Intuitive
pricing by independent store managers: Challenging beliefs and
practices
. Journal of Business Research, 115, 70–



  1. doi:10.1016/j.jbusres.2020.04.02

Free download pdf