Strategi pemasaran penerapan pada rumah makan ramah muslim

(sarmento) #1

STRATEGI PEMASARAN 135


Carroll, B. A., & Ahuvia, A. C. (2006). Some Antecedents and
Outcomes of Brand Love
. Marketing Letters, 17 (2), 79–89.
https://doi.org/10.1007/s11002- 006 - 4219 - 2


Carter, D. E. (2005). Logo Redesigned: How 200 Companies
Successfully Changed Their Image
. Harper Collins.


Castro, C. J. (2004). Sustainable Development. Organization &
Environment, 17
(2), 195 – 225.
https://doi.org/10.1177/1086026604264910


Chamhuri, N., & Batt, P. J. (2013). Segmentation of Malaysian
Shoppers by Store Choice Behaviour in Their Purchase of Fresh
Meat and Fresh Produce
. Journal of Retailing and Consumer
Services, 20(6), 516 – 528.
https://doi.org/10.1016/j.jretconser.2013.06.008


Chandon, P., & Wansink, B. (2007). The Biasing Health Halos of
Fast-Food Restaurant Health Claims : Lower Calorie Estimates
and Higher Side-Dish
. Journal of Consumer Research, 34(3),
301 – 314.


Chandon, P., & Wansink, B. (2007). The Biasing Health Halos of
Fast-Food Restaurant Health Claims : Lower Calorie Estimates
and Higher Side-Dish
. Journal of Consumer Research, 34 (3),
301 – 314.


Chang, H. H., Wang, Y., & Yang, W. (2009). The impact of e-Service
Quality, Customer Satisfaction and Loyalty on e-Marketing :
Moderating Effect of Perceived Value
. Total Quality
Management, 20 (4), 423 – 443.
https://doi.org/10.1080/14783360902781923


Chapuis, J. M. (2012). Perceived Fairness and Trust in Consumer’s
Reactions to Revenue Management
. I nternational Journal of
Revenue Management, 6 (3–4), 145 – 157.
https://doi.org/10.1504/IJRM.2012.050381


Chark, R. (2019). Price fairness in the era of the sharing economy.
Cornell Hospitality Quarterly , 60 (3), 200-211, ISSN 1938-
9655, https://doi.org/10.1177/1938965518790221


Charles, N., & Women, K. M. (1988). Food and Families.

Free download pdf