Strategi pemasaran penerapan pada rumah makan ramah muslim

(sarmento) #1

148 Penerapan pada Rumah Makan Ramah Muslim


Jefkins, F. (2003). Public Relations (Edisi keli). PT Gelora Aksara
Pratama.


Jeong, J.-Y., & Ham, S. (2018). Application of the Health Belief Model
to Customers’ Use of Menu Labels in Restaurants
. Appetite.
https://doi.org/doi:10.1016/j.appet.2017.12.012


Jones, & Sasser. (1995). Why Satisfied Customers Defect. Jurnal
Harvard Business Review, 73 (6), 88–99.


Joshi, R. (2021). Role of brand experience in shaping brand love.
International Journal of Consumer Studies, 45(2), 259-272,
ISSN 1470-6423, https://doi.org/10.1111/ijcs.12618.


Joshi, R. (2022). Assessing brand love, brand sacredness and brand
fidelity towards halal brands
. Journal of Islamic Marketing,
13 (4), 807 - 823, ISSN 1759 - 0833,
https://doi.org/10.1108/JIMA- 04 - 2020 - 0104


Junaid, M., Hou, F., Hussain, K., & Kirmani, A. A. (2019). Brand
love: the emotional bridge between experience and engagement,
generation-M perspective
. Journal of Product & Brand
Management. doi:10.1108/jpbm- 04 - 2018 - 1852


Kaczorowska, J. (2021). Certification labels in shaping perception of
food quality—insights from polish and Belgian urban consumers.

Sustainability (Switzerland), 13 (2), 1-22, ISSN 2071-1050,
https://doi.org/10.3390/su13020702


Kahneman, D., Knetsch, J. L., & Thaler, R. H. (2000). Fairness as a
Constraint on Profit Seeking: Entitlements in the Market
.
Choices, Values, and Frames, 317 – 334.
doi:10.1017/cbo9780511803475.019


Kamal, H. (2008). HDC and the International halal certification
dialogue
. The Halal Journal, pp. 50.


Karjaluoto, H., Munnukka, J., & Kiuru, K. (2016). Brand Love and
Positive Word of Mouth: The Moderating Effects of Experience
and Price
. Journal of Product & Brand Management, 25 (6),
527 – 537. https://doi.org/10.1108/JPBM- 03 - 2015 - 0834


Kartajaya, H. (2006). Marketing Mix. PT Mizan Pustaka.

Free download pdf