152 Penerapan pada Rumah Makan Ramah Muslim
Kotler, P., Amstrong, G., Harris, L. C., He, H. (2020). The
Principle of marketing (8th European edition). Pearson
Kotler, P., Keller, K. L. (2016). Marketing Management (15th
global edition). Pearson Education.
Kristiyono, Y. R., Rahmi, A., Triwijaya, M. T., & Suhanda, R. G.
(2020). Analisis Faktor-Faktor Yang Mempengaruhi Loyalitas
Konsumen pada Merek Starbucks di Wilayah Jakarta dan
Sekitarnya. Ultima Management: Jurnal Ilmu Manajemen,
12 (12), 233–247.
Kuester, S., Feurer, S., Schuhmacher, M. C., & Reinartz, D. (2015).
Comparing the Incomparable? How Consumers Judge The Price
Fairness of New Products. International Journal of Research
in Marketing, 32 (3), 272 – 283.
https://doi.org/10.1016/j.ijresmar.2014.09.006
Kunadi, E. F., & Wuisan, D. S.. (2021). Pengaruh E-Service Quality
Dan Food Quality Terhadap Customer Loyalty Pengguna Gofood
Indonesia Yang Dimediasi Oleh Perceived Value Dan Customer
Satisfaction. J urnal Ilmiah Manajemen Bisnis Dan Inovasi
Universitas Sam Ratulangi (JMBI UNSRAT), 8 (1), 141–162.
Kusumasasti, I., Andarwati, A., & Hadiwidjojo, D. (2017).
P engaruh Kualitas Produk dan Layanan Terhadap Loyalitas
Pelanggan Coffee Shop. Ekonomi Bisnis , 22 (2), 123–129.
http://dx.doi.org/10.17977/um042v22i2p123- 129
Kwak, D. H., McDaniel, S., and Kim, K. T., 2012. Revisiting the
satisfaction-loyalty relationship in the sport video gaming
context: The mediating role of consumer expertise. Journal of
Sport Management , 26(1), pp. 81 – 91.
https://doi.org/10.1123/jsm.26.1.81
Kwak, H., Puzakova, M., & Rocereto, J. F. (2015). Better Not Smile
at the Price: The Differential Role of Brand
Anthropomorphization on Perceived Price Fairness. Journal of
Marketing, 79 (4), 56 – 76.
https://doi.org/10.1509/jm.13.0410
Kwon, Y., Kim, S. H., Ronderos, D. S., Lee, Y., Akitake, B.,