STRATEGI PEMASARAN 157
42(6), 73–79.
Maxwell, S. (2002). Rule-based Price Fairness and its Effect on
Willingness to Purchase. Journal of Economic Psychology, 23 ,
191 – 212
Mcallister, D. J. (1995). Affect and Cognition-Based Trust as
Foundations for Interpersonal Cooperation in Organizations. The
Academy of Management Journal, 38 (1), 24–59.
Mcquitty, S., Finn, A., & Wiley, J. B. (2000). Systematically Varying
Consumer Satisfaction and its Implications for Product Choice.
Academy of Marketing Science Review, 2000(10), 1–16.
Meesala, A., & Paul, J. (2018). S ervice Quality, Consumer
Satisfaction and Loyalty in Hospitals: Thinking for the Future.
J ournal of Retailing and Consumer Services, 40 (July), 261–
269.
Michael J, G. (2008). Gizi Kesehatan Masyarakat. EGC.
Minarti, S. N., & Segoro, W. (2014). The Influence of Customer
Satisfaction, Switching Cost and Trusts in a Brand on Customer
Loyalty–The Survey on Student as im3 Users in Depok. Procedia
- Social and Behavioral Sciences, 143 , 1015–1019.
https://doi.org/doi:10.1016/j.sbspro.2014.07.546
Mody, M., & Hanks, L. (2020). Consumption Authenticity in the
Accommodations Industry: The Keys to Brand Love and Brand
Loyalty for Hotels and Airbnb. Journal of Travel Research,
59 (1), 173–189. https://doi.org/10.1177/0047287519826233
Mody, M., & Hanks, L. (2020). Consumption Authenticity in the
Accommodations Industry: The Keys to Brand Love and Brand
Loyalty for Hotels and Airbnb. Journal of Travel Researc h ,
59 (1), 173–189. https://doi.org/10.1177/0047287519826233
Mohamed, Z., Shamsudin, M. N., & Rezai, G. (2013). The Effect of
Possessing Information About Halal Logo on Consumer
Confidence in Malaysia. Journal of International Food and
Agribusiness Marketing, 25 (SUPPL1), 73 – 86.
https://doi.org/10.1080/08974438.2013.800008