net

GALLERY

Inspirational sites

REDBULL RACING + CITRIX

http://www.thenewmobileworkforce.com

This microsite displays and showcases the partnership

between Formula One’s racing team Redbull and software

giants Citrix. It’s a really immersive demonstration of

gorgeous visual content that has been put together very well.

The site itself operates with very little scrolling and works

more like a presentation. You quickly get used to this format

and learn that there are five key areas to explore that enable

you to go deeper and dive into more interesting content.

Each screen hosts wonderful explorable features using

data visualisation, 3D renderings and video assets. The

combination of these mediums really help to make the site

less static and more engaging to play with and view.

What I take most pleasure from with this site is that

everything has a lovely smooth transition. Clicking through

pages, the screen animates nicely. The content appears with a

wiping effect as the 3D scene pans and rotates. You don’t see

many sites doing that!

It’s definitely worth a look as nothing is static and you are

left exploring more after each screen.

YOUTUBE VIDEO, WEBGL, CSS3

Sensational design and superb development

CARL CAHILL

Carl Cahill is a UX and UI

creative for brands, who was

awarded Creative of the Year

in the Wirehive 100 2013 and

has over 10 years experience.

w: carlcahill.com

t: @carl_cahill

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