net

GALLERY
Inspirational sites

HABITO

http://www.habito.com

Habito is a wonderfully designed site built to help you get a

mortgage. The user journey in particular is what makes

this site so special because it offers a really nice, friendly and

personal interface.

Finding a mortgage through Habito feels really supportive

thanks to the clutter-free steps. There’s also a nice personal

touch with what seems like a personal assistant.

For me, this is a great example for the more complex form-

driven sites that require information from the user. Habito has

clearly thought hard about customer experience, rather than

slapping a simple form in front of the user and expecting them

to fill it in. Habito has considered each step, serving personalised

questions and additional support routes.

As a whole the design is consistent through colour and

typography. Features like the colourful shapes are used

throughout but there is also variation of layouts to make content

blocks more interesting. I admire sites like this that serve a very

functional purpose but manage to avoid falling into the trap of

being too complex.

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