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Design challenge

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MY MONTH

What have you been

working on/doing this

month? I’ve been toying

with some ideas for an

app offering some

mental-health support.

Early stages but I’ve

got some plans.

Which two websites

have you visited for

inspiration? siteInspire

and It’s Nice That.

What have you been

watching? RuPaul’s

Drag Race: All Stars.

What have you been

listening to? The

XCERTS – Hold on to

Your Heart.

ALEXANDRA LOFTHOUSE

HIGHLAND SPA
A special ‘package creator’ interface helps users customise their stay

Highland Spa is located in the beautiful
Glencoe in the west coast of Scotland. While
the spa boasts state-of-the-art facilities and a
broad range of treatments on-site, the real appeal
of the spa is the surrounding landscape of the
Highlands. With this in mind, the website has
been created with a visual focus on the location,
with large imagery of the views available from
the Highland Spa and surrounding landscape.
Straight from the homepage, visitors can use
the package creator to view the options on offer,
including available dates, treatments and extras.
To ensure the site is as transparent as possible,
the user is given a package cost as soon as they
input their options. They can book straight away
from there or enquire further via the live chat
function to make sure they’re on the right track.
The website also uses a card-based design
system to showcase the selling points of the
spa, including rustic accommodation, luxury
treatments and group days.

CLOSE UP

(1) The unique selling point of the spa is the stunning

Scottish location. I’ve chosen some striking imagery

for the hero image and supporting backgrounds on

the homepage. (2) Aimed at a millennial audience, the

language of the call to actions has been considered

to inspire the relaxed feeling that customers will find

at the Highland Spa. (3) The main feature of the site

is the package creator, giving users a price as soon as

they’ve chosen their options and enabling them to make

a decision without pressure. (4) A sliding-card-based

system showcases the luxury accommodation and range

of treatments available at the Highland Spa. These link

through to individual pages dedicated to each selling

point. (5) On mobile devices, each stage of the package

creator is shown to fill the entire screen. This enables the

user to dedicate their full attention to each part of the

process of creating their package. Once they reach the

final step, they will be given their price and can proceed

to booking.

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