EUSA Year Magazine 2023-2024

EUROPEAN UNIVERSITY SPORTS ASSOCIATION YEAR MAGAZINE 2023-24^150

8. EUSA COOPERATION AND ALLIANCES

EUROPEAN COMMISSION

On an annual basis, the European Commission organizes several seminars,

meetings and different types of gatherings for sports stakeholders across

Europe, including EUSA, to discuss various aspects of sport on the continent.

At the beginning of the year,
the European Commission and
the Education, Audiovisual
and Culture Executive Agency
(EACEA) organised a hybrid info
day on Erasmus+ Sport and
other EU funding opportunities
on January 30, 2023.

Several sessions were held in
plenary form: starting with the
introduction to the Erasmus+
Sport Programme and
practical examples of project
implementation, Erasmus+
Sport Policy priorities, and other
EU funding opportunities.

Attending this event, apart from
getting valuable information
and being able to nurture the
cooperation with the European
Commission, was also a
great opportunity to continue
cooperation and networking with
some EUSA members, existing
strategic and project partners,
as well as explore possibilities
for new cooperations.

Around the middle of 2023,
representatives of the national
coordinating bodies and

partners of the European Week

of Sport and the #beactive

campaign met online, on June

15 for the Key Players’ Seminar.

Attending this seminar was

EUSA Media Coordinator,

Salvatore Sisca.

The meeting started with the

welcome of Ignazio Cocchiere

on behalf of the European

Commission’s Directorate

General for Education and

Culture (DG EAC), who

introduced the outlines of the

new edition of the European

Week of Sport while praising

the good results from past-year

activities and the numerous

applications already received for

the #BeActive Awards.

Representatives from

Pomilio Blumm, EWoS 2023

communication agency, then

introduced and explained the

communication campaign

of this year. The pillars of

the communication strategy

of this year are going to be

three: Involvement, Inclusion,

and Innovation. Around these

keywords, the campaign will

thrust forward to accomplish

Activation, Empowerment

and Engagement of European

citizens. The EWoS 2023 visual

identity was also presented.

Later this year, on November

23, the European Commission

organised the ninth edition

of the #BeActive Awards,

celebrated as a hybrid event,

with in-person attendance in

Brussels, and online streaming.

At the event, EUSA was

represented by Andrej Pisl,

Communications and EU

Projects Manager.

The awards were created to

support projects and individuals

dedicated to the promotion

of sport and physical activity

across Europe. The awards

have 4 categories: Education,

Workplace, Local Hero and

Across Generation Award.

Following the awards ceremony,

a panel debate on healthy

lifestyles took place.

The next day, representatives

of the national coordinating

bodies and official partners of

the European Week of Sport and

the #BeActive campaign met in

Brussels. This internal meeting

of the key players focused

on the highlights of the 2023

campaign, reviewing this year’s

activities, reaching the goals,

and making plans for next year’s

campaign and activities.

European University Sports

Association (EUSA) is an official

partner of the initiative and

will continue supporting the

European Week of Sport. This

includes the overall promotion

of #BEACTIVE.

PLEASE SEE

sport.ec.europa.eu

for more information