12 ★ FINANCIAL TIMES Wednesday19 February 2020
COMPANIES
F
oreign executives who do business in Vietnam
sometimes like to offer amateur history lessons,
especially after a few drinks.
When speaking with respect — or resignation
— about the tenacity of their local partners, they
will remind you that this is a country that always wins:
Vietnam vanquished France and the US in two wars, and
fought China to a draw in a third.
Lately, some have unearthed an old, 20th century word
to describe a new trend in business: “Vietnamisation”.
The term was last in use in the 1960s and 1970s in US-
backed South Vietnam when it referred to American
attempts to shift more responsibility for their faltering war
effort to the locals.
Today, it has different connotations. Vietnam’s leaders,
after decades in which they allowed foreign business to
have the upper hand, arepromoting Vietnamese compa-
nies and capital, sometimes at the former’s expense.
Communist-ruled Vietnam has until recentlywelcomed
foreign investmentto an extent rarely seen in even the
most pro-business capitalist countries.
“The government gave a lot of financial incentives to for-
eign investors, like tax holidays, access to land, and other
preferential treatment,” said Le Hong Hiep, a fellow at the
ISEAS-YUSOF Ishak Institute in Singapore, a think-tank.
“This tends to crowd out some domestic investors who
don’t really get access to such privileges.”
Now Hanoi wants its own national championssuch as
Samsung, the South Korean conglomerate that makes
nearly two-thirds of its mobile phones atfactories in
northern Vietnam.
In doing so, it is taking a page not only from South Korea
— probably the Asian country that Vietnam admires most
— but from its neighbour and rival China, which has priori-
tised building big domestic groups while setting strict rules
on what foreign investors can and cannot do.
The scale of Vietnam’s industrial ambition is clear at
companiessuch asVingroup, a private conglomerate
which has over the past two years begun manufacturing
cars and smartphones. The
group is completing the
country’s first Formula One
racetrack in Hanoi ingood
time, ahead of the first race
planned for April.
Viettel, the state-owned
m o b i l e p h o n e g ro u p,
recently said it had become
the sixth telecomsgroup in
the world to develop 5G technology — faster than US telcos.
At a time of rising economic nationalism, fromDonald
Trump’s AmericatoXi Jinping’s China, Vietnam has argu-
ably been a latecomer to the nativist party. But the conse-
quences for foreign business in Vietnam could be big.
One example of the changing times is thehuge tax bills
the Vietnamese authorities recently handed out to some
multinational companies, includingUnileverandCoca-
Cola. “I don’t see Vietnamese companies getting hauled in
like this,” one executive in Ho Chi Minh City said.
Car manufacturing is another sector where Vietnam is
regarded as favouring local producers. Foreign carmakers
have complained bitterly about a decree that took effect in
2018 which set exacting new requirements for the import-
ing and testing of foreign cars, down to the length of com-
panies’ vehicle test tracks (800m).
Meanwhile, a draft decree requiring video streaming
companies to have a minimum 30 per cent Vietnamese
language content has slowed the arrival of foreign digital
companiessuch asNetflix.
The tougher official stance on foreign investment comes
when investors in Vietnam arewalking on eggshells owing
to the political calendar: the country will in early 2021
select a new communist leadership. Businesses, Vietnam-
ese and foreign, say there has been a slowdown in govern-
ment decisions such as building approvals in anticipation.
This is all separate from growing concerns aboutcorona-
virus, which seem certain to cause a sharp slowdown in
Vietnam’s economy, which grew 7 per cent last year. A sur-
vey by the American Chamber of Commerce in Vietnam
last week found that more than half the group’s members
were having difficulty sourcing supplies or materials
because of the outbreak.
But there are reasons to think Vietnam’s economic
nationalism has natural limits. For one, while China is big
enough essentially to write the rules of the game, Vietnam
cannot afford to do so.This month the country’s central
bank dropped a proposed 49 per cent cap on foreign own-
ership for e-payment businesses.
Moreover, as most Vietnamese will tell you — in contrast
with amateur historian expats — warring against foreign-
ers is a thing of the past. It’s now time for the country to
prosper, even if it will be looking to do so on its own terms.
INSIDE BUSINESS
ASIA
John
Reed
‘Vietnamisation’ push
seeks to develop
national champions
Investorsare
walking on
eggshells owing
to the political
calendar
N I KO U A S G A R I— COVENTRY
Jaguar Land Roveris flying compo-
nents in suitcases out of China as it
races to prevent its UK plants from
closing by the end of the month.
Ralf Speth, chief executive of the UK’s
biggest carmaker, said the company’s
British plantswere “safe for this week”
and the week after, but faced difficulties
sourcing parts from China in the weeks
after, which represented “a risk for
overall production”.
“We have flown parts in suitcases
from China to the UK just to make sure
that we have got the right parts,” he said,
adding that last week the company was
missing 38 key components.
JLR has three factories in the UK and
is the latest carmaker to warn of the
impact on its supply chain from the
deadly coronavirus, which has spread
around the world from Wuhan and
killed nearly 1,900 people.
In early February,Fiat Chrysler
warned that one of its European plants
would be forced to halt production in a
matter of weeks as it struggles to source
key parts from Chinese suppliers.
“If we miss a critical part then there
might be a risk for overall production,”
Sir Ralf told journalists at an event
unveiling the company’s autonomous
electric car, Project Vector.
He added that the “very first critical
part” facing a shortage was the key fob:
“We have to take all the key systems
apart and every car only gets, at the
moment, one key fob just to make sure
we can produce.”
Sir Ralf added that special teams had
been set up to manage and monitor the
situation but “nobody can predict the
future”.
The spread of coronavirus has hit glo-
bal supply chains with carmakers
dependent on parts from China among
those hit hard.
Automobiles
JLR rushes parts out of China in suitcases
L E O L E W I S A N D K A N A I N AG A K I— TOKYO
One ofKirin’s biggest investors has
given the brewer an ultimatum,
demandingit choose between a signifi-
cant change to its board or riska proxy
battle at theannual meeting.
Theconfrontation between Kirinand
UK-basedIndependent Franchise Part-
ners(FP) comes as more Japanese
boards are being dragged into public
conflicts with investors and the market
braces for what could bethe country’s
most contentious season of shareholder
meetings.
The clashes, and the prospect ofproxy
battles, are symptomatic of what ana-
lysts said is ashift inJapan as embold-
ened shareholders confront manage-
ment over what they see as value
destruction, opaque strategic decisions
and other lapses of governance.
In the past week alone, investors have
initiated showdowns withthree Japa-
nese companies: Kirin;Sekisui House,
one ofthe nation’s largest homebuild-
ers; and technology groupSun. Ineach
case, shareholders are demanding a
board shake-up, an approach that has,
until now, been a rarity.
The March season for annual meet-
ings involves a relatively small fraction
of listed Japanese companies, but acts as
bellwether for theseason in June when
thousands of listed companies face their
shareholders. The number of share-
holder proposalsintroducedin Junehas
been rising foryears, but is expected to
smash records in 2020,said analysts.
Yesterday, FP, which owns roughly 2
per cent of shares in Kirin, said it was
willing to withdraw all four of its share-
holder proposals but only if the com-
pany agreed to accept its two candidates
for independent directors and if the
group’s business plan for 2027was sub-
mitted to the new board for “a thorough
and independent review”.
Food & beverage
Kirin investor threatens to launch proxy fight
ST E P H E N M O R R I S A N D A R A S H M A S S O U D I
LONDON
Intesa Sanpaolo, Italy’s biggest domestic
lender, has launched a €4.86bn
takeover bid forrivalUBI Bancain
an audacious attempt to kick-start
consolidation in Italy’s fragmented
banking sector.
Just before midnight on Monday,
Turin-headquartered Intesa unveiled
an all-share offer to buy Italy’s fourth-
biggest lender through a series of
notices detailing its plans to issue new
shares to fund the deal.
The combination would create the
seventh-largest bank in the eurozone
with €1.1tn in assets and give Intesa
an additional 3m retail, small
business and private-banking clients,
the company said.
Intesa has offered to pay 17 new
shares for every 10 UBI Banca shares
tendered. It said the bidcorresponded
to a value of €4.25 per share in UBI
Banca, or a 27.6 per cent premium to the
Bergamo-based lender’s share price at
the end of last week.
Shares in UBI Banca, which climbed
5.5 per cent on Monday, were up 24 per
cent inafternoon tradingyesterday.
Intesa shares were up 3 per cent, giving
the bank a marketcapitalisation of
€46bn.
“Intesa considers UBI amongthe best
Italian banks... [It] has local
entrenchment in the most dynamic
regions of the country, enjoys outstand-
ing results that have been achieved
thanks to the excellent job of both its
CEO and its management team, and has
a sound business plan,” the lender said.
The bid makes Intesa chief executive
Carlo Messinathe first to act decisively
among the country’s largest lenders,
responding to supervisors’ repeated
appeals for Italian banks to consolidate
to reduce excessive competition, cut
costs and boost the sector’s persistently
low profitability.
The country’s lenders have been
on the front line oftensionsbetween
Italy andthe EU, not only over bad
loans during the European debt crisis
butover its expansionary budget.Con-
cerns over the package caused spreads
on sovereign debt to balloon in 2018,
reviving fears of a vicious cycle between
banks and the sovereign, knownas a
doom loop.
Intesawill have to get permission
from the European Central Bank for the
deal to go ahead, and negotiate with
Rome and unions over 5,000 jobcuts it
plans as part of the deal. The acquirer
forecasts that the deal could lead to
€730m in annual expense and revenue
synergies, but will cost €1.3bn before
tax to execute.
To address competition concerns,
Intesa said its offerincluded a binding
agreement to sell between 400 and 500
branches of the combined group to
Modena-basedBPER Banca.
See Lex
Banks
Intesa sets ball rolling on Italy mergers
Bid for UBI represents
bold response to appeals
for sector consolidation
T I M B R A D S H AW— LONDON
RYA N M C M O R R OW— BEIJING
In China,coronavirusis forcing office
workers to stay at home and adopt a
range of online remote-working tools
for the first time.
Across the world in Silicon Valley,
tech companies are doing the same
thing — not to escape infection, but to
aid recruitment and keep staff happy.
The two trendsare creating a boom
for providers of technology that facili-
tate office-free collaboration, from mes-
saging appSlackand videoconferencing
providerZoomin the US, to their newly
bolstered rivals in China, includingAli-
baba’s Dingtalk andBytedance’s Lark.
“Remote working is getting towards a
tipping point,” said Patrick McKenzie, a
software engineerwho has been a
remote worker in Japan for 10 years,
including the past three at San Francis-
co-based Stripe.
“For a while it was happening at a
number of firms that were close to the
experimental fringes of the tech com-
munity. We are increasingly seeing it at
extremely savvy companies that have
achieved a certain level of scale.”
Daniel Zhang, Alibaba’s chief execu-
tive, said during last week’s quarterly
earnings call that the “black swan
event” of Covid-19 presented “near-
term challenges” to Alibaba’s online
sales platforms and also “opportunities
created by the forces of change”.
Just as ecommerce was boosted by the
Sars outbreak 17 years ago, he said, the
coronavirus has triggered “explosive
growth” for DingTalk, Alibaba’s chat,
videoconferencing and task manage-
ment tool.
According to App Annie, a mobile
data and analytics provider, DingTalk
was languishing outside China’s top
250 iPhone apps as recently as Janu-
ary 25. Now, it has been top ofApple’s
App Store in China by daily down-
loads for most of February, beating all
other apps and games in the region,
App Annie said. Overall, Chinese
downloads of business apps for
iPhones in the first week of Feb-
ruary more than doubled over
the prior week to 7.4m, the
researcher added.
Meanwhile, the
share price s of
Zoom and Slack, which
are both available in
China, have risen by a fifth
and a third, respectively, since the Chi-
nese new year holiday.
Within Alibaba, Mr Zhang holds daily
briefings with the heads of his various
business units through DingTalk.
“The crisis is a very, very big challenge
to the society but also... gives people a
chance to try [a] new way of living and
new way of working,” Mr Zhang said.
His enthusiasm for a distributed
workforce was echoed in San Francisco
last week byJack Dorsey,Twitter’s
globetrotting chief executive.
“As we look forward, we’re reaching a
talent pool that expects a lot more
remote work... and we should be
building our company around that,” Mr
Dorsey told investorson Twitter’s quar-
terly earnings call.
It is not just San Francisco’s eye-
watering living costs that are driving the
trend. Distributed teams have been
hailed as a solution to everything from
work-life balance and employee diver-
sity to climate change, by cutting com-
mutes, and an economic downturn, by
reducing rents.
Tech start-ups themselves are among
the most enthusiastic adopters of these
online collaboration technologies.
WhenRyan HooverstartedProduct
Hunt, a site for discovering new apps
and gadgets, in San Francisco in 2013,
some of his earliest appointments
were based in Europe or other parts
of the US.
“We just realised, OK, we have
these amazing people in the team, we
are not going to ask them to move, eve-
rything seems to be working, and now
we can open up the talent pool to any-
one in the world,” said Mr Hoover, who
runs Product Hunt’s team of about 20
from Los Angeles.
But he concedes that remote working
has been easier to manage with a rela-
tively small team. “The bigger the com-
pany, the harder it is to change proc-
esses or adjust to the distributed team
lifestyle.”
Stripe, the payments platform that is
now the most valuable private US tech
company, last yeardeclaredits fifth
“engineering hub” would be “remote” —
putting home workers on an equal foot-
ing with its offices in San Francisco,
Seattle, Dublin and Singapore.
Such a structure “puts a name on a
practice and causes norms around it”,
said Mr McKenzie, who helped to draw
up Stripe’s remote-working guidelines.
“Your company can have policies in
place to measure the health of its remote
workforce which it would not have if it
had 100 people individually doing
something that works for them.”
It also helped shatter assumptions
about office productivity. Stripe’s man-
agement used to believe certain types of
product development benefited from
“synchronous, in person” work, Mr
McKenzie said.
But now that remote working has
been formalised, internalappraisals
suggest “our level of satisfaction with
engineers is actually marginally higher”
when they operate outside one of its
physical hubs than for staff within its
offices, Mr McKenzie said.
Workers in China have had little time
to weigh up the costs and benefits of
remote working before circumstances
foisted it upon them. Denise Chen is
stuck in her hometown of Xiangyang in
Hubei, the province at the centre of the
outbreak which has been quarantined
off from the rest of China.
“Since January 25 I haven’t left my
apartment block more than once or
twice,” she said. “I’m disciplined and get
my deliverables in, so it hasn’t been a
problem so far.”
But a software engineer at one of Bei-
jing’s largest tech companies, who has
worked at home for the past two weeks,
estimated he had only been 80 per cent
as efficient.“I can’t wait until we can go
back into work,” he said.
Technology.Remote teams
Home-working sparks digital tools boom
Online collaboration buoyed
by crisis in China and Silicon
Valley’s drive to gain recruits
Twitter chief
Jack Dorsey,
below, looks
forward to
building the
company
around a talent
pool that
expects ‘a lot
more remote
work’— Alamy;
Bloomberg
Covid-19 presented
challenges to Alibaba’s
online sales platforms
and also opportunities
Surge in China business apps
Overall App Store rank in China
by downloads (position)
Jan Feb
Source: App Annie
Tencent
Meeting
Huawei Cloud
WeLink
Ding
Lark
€4.9bn
Value of move
by Italy’s biggest
domestic lender
for rival UBI
€1.1tn
Assets that
the proposed
combination
would command
FEBRUARY 19 2020 Section:Companies Time: 18/2/2020-18:10 User:alistair.fraser Page Name:CONEWS1, Part,Page,Edition:USA, 12 , 1