16 Advertising The Eighties in America
Memorable 1980’s Advertising Slogans and Jingles
Product Slogan or Jingle
Apple Macintosh computer On January 24th, Apple Computer will introduce Macintosh. And you’ll
see why 1984 won’t be likeNineteen Eighty-Four.
Ball Park Franks They plump when you cook ’em.
Band-Aids I am stuck on Band-Aids, ’cause Band-Aid’s stuck on me.
Barbie dolls We girls can do anything.
Bartles & Jaymes wine coolers And thank you for your support.
Bounty paper towels The thicker, quicker picker-upper.
Budweiser Light beer Bring out your best.
Buick automobiles The great American road belongs to Buick.
Calvin Klein jeans You know what comes between me and my Calvins? Nothing! (spoken by
fifteen-year-old actor Brooke Shields)
Chrysler automobiles If you can find a better car, buy it! (spoken by Lee Iacocca, chief executive
officer of Chrysler)
Coca-Cola Coke is it.
Coke is the real thing.
Catch the wave. Coke.
You can’t beat the feeling.
Colt 45 It works every time.
Coors Light beer Coors Light. It’s the right beer now.
De Lorean automobiles Live the dream.
Delta Airlines We love to fly, and it shows.
Excedrin pain reliever I’ve got an Excedrin headache this big!
Ford Motor Company Have you driven a Ford lately?
Jolt Cola All the sugar and twice the caffeine.
Kentucky Fried Chicken We do chicken right.
Kit Kat candy bars Gimme a break, gimme a break. Break me off a piece of that Kit Kat bar!
McDonald’s restaurants It’s a good time for the great taste of McDonald’s.
Miller beer Made the American way.
National Dairy Council Milk. It does a body good.
Nike sports apparel and
equipment
Just do it!
Partnership for a Drug-Free
America
(The speaker holds up an egg.) This is your brain. (He picks up a frying
pan.) This is drugs. (He cracks open the egg and fries it.) This is your
brain on drugs. Any questions?
Pepsi-Cola Pepsi’s got your taste for life.
The choice of a new generation.
Plymouth automobiles The pride is back. Born in America.
Pontiac automobiles We build excitement.