The Nineties in America - Salem Press (2009)

ered more and more a social evil to be kept from
children and adolescents, while social drinking lost
some of its stigma.

Alternative Advertising Other trends in advertis-
ing begun in this decade were simply new uses for
existing technology. In 1998, cell phones began to
have downloaded advertising as a new part of exist-
ing update software. The computer became host to

a variety of ad-laden, product-sponsored software,

from public-service antidrug announcements (ob-

served initially in the opening and closing screens of

video-game machines such asPac-Man) to the self-

promotion of computer game expansion packs. The

old tradition of sandwich boards was updated by

lighting up sandwich boards with neon tubing. T-

shirts printed with advertising images and slogans

continued in popularity, but the 1990’s updated the

6
Advertising The Nineties in America

Memorable 1990’s Advertising Slogans and Jingles

Product Slogan or Jingle

ABC Television Don’t just sit there.

Okay, just sit there.

Apple Computer Think different.

AT&T Your true voice.

California Milk

Processor Board

Got milk?

Chevrolet The heartbeat of

America.

Coffeemate Rich. Creamy. And

smart.

Coors Beer Tap the Rockies.

Dell Computers Dude, you’re getting a

Dell.

Diet Coke Just for the taste of it!

Diet Coke!

Dr. Pepper This is the taste.

Diet Dr. Pepper Like nothin’ else.

Doritos chips Doritos knows Jack

about cheese.

Doublemint gum No single gum like it.

Duracell batteries No battery is stronger

longer.

You can’t stop the

copper top.

Energizer batteries Keeps going and going

and going.

Gatorade Be like Mike [Jordan].

Drink Gatorade.

Geo Prizm Get to know Geo

Prizm.

HBO It’s not TV—it’s HBO.

Product Slogan or Jingle

Hershey bar The great American

chocolate bar.

Honey Nut Cheerios Nobody can say no.

Klondike bar What would you do for

a Klondike bar?

McDonald’s What you want is what

you get.

Did somebody say

McDonald’s?

Microsoft Where do you want to

go today?

Mountain Dew Do the Dew.

NBC Television Must see TV.

The New York Times Expect the world.

Nintendo Get N or get out.

Oldsmobile The new generation of

Oldsmobile.

Pepsi The joy of cola.

Generation next.

Pringle’s potato chips

twin pack

Once you pop, you

can’t stop.

Reese’s Pieces You’ll love ’em to

pieces.

7-Up Make 7-Up yours.

Sprite Obey your thirst.

Tic Tac The half-calorie breath

mint.

Breathe friendly.

Winterfresh gum Winterfresh mouth

taste.

The cool breath that

lasts.