long-term potentiation, 143
physical changes in the brain due to repetition, 143 –44
System 1 vs. System 2 thinking, 232 n, 261
“wanting” vs. “liking” rewards, 106 –108, 263
breakthrough moments
ice cube melting example, 20 –21
British Cycling, 13 –15, 25 , 243
Budris, Caed, 260
building a habit
four-step process- cue, 47 –48
- craving, 48
- response, 48 –49
- reward, 49
problem phase and solution phase, 51 –53
lessons from, 259 –64
business applications of habit strategies, 265
Byrne, Ronan, 108 –109
cash register example of automating a habit, 171 –72
cat escape study, 43 –44
changing your mind-set from “have to” to “get to,” 130 –31
Cho, Margaret, 210
choosing the right opportunities
combining your skills to reduce the competition, 225 –26
explore/exploit trade-off, 223 –25
importance of, 222 –23
specialization, 226
Clark, Brian, 33
commitment devices, 170 –71
compounding effect of small changes
airplane route example, 17
author’s college experiences, 6 –7
negative results, 19
1 percent changes, 15 –16, 17 –18
positive results, 19
conditioning, 132 –33
consequences of good and bad habits, 188 –90, 206 –207
context, 87 –90