Amateur Photographer - UK (2020-04-11)

18 11 April 2020I http://www.amateurphotographer.co.ukI subscribe 0330 333 1113

PlanyourFeed

Picturesappearin a Feedasa grid

of squareimages,threeacross.

Howthislooksoverallis an

importantpartof yourbrand,so

giveit somethought.Forinstance,

doyouwanttousethesameora

similarfilterforallof yourimages,

orcreatea checkerboardpattern

in whichphotographsalternate

withsquaresof text?Developing

yourphotographyandyourFeed

tothepointwhereyouhavea

recognisablestyleis a markof

success.Whateveryourapproach,

planwhatyouaregoingtopost,

andwhen– thatwayyouwon’t

leaveit toolongbefore uploading

newcontent.

Don’tforgetHashtags

Thehashtagsymbol(#)is usedto

flag a piece of metadata by saying

‘thisnextwordis justa wayof

explainingwhat’sgoingonhere’.

Thishelpssearchenginesin their

efforttocataloguetheinternet.

Googleis fartoosmarttoneed

thiskindof help,butwehumans

stilluseit toindicatewhat’sgoing

on.Instagrammakesgreatuseof

hashtags,or‘tags’,tosearchfor

relatedorpopularposts.

Experimentwith

InstagramFilters

Despitethename,Instagram

filtersareclosertowhatmostof

uswouldcalla preset.Because

theyaresimulationsnothard

piecesof opticalglass,youcan

adjustthestrengthof theireffect

ona scaleof 1-100:justtapa

secondtimeonthefilteryouhave

selectedanddragtheslideruntil

you get the desired result.

FURTHERREADING

52 Assignments:

Instagram

PhotographybyAdam

Juniper(@juniperific),

publishedby Ammonite

Press

ConsciousCreativity:

Look,Connect,Create

byPhilippaStanton

(@5ftinf),publishedby

LeapingHarePress

HashtagAuthentic:

FindingCreativityand

Buildinga Community

onInstagramand

BeyondbySaraTasker

(@me_and_orla),

publishedby The Quarto

Group

Technique

AdamJuniper

Authorandself-confessedgeek

Adamhasmorethantwodecades’experiencein publishing

photographicguides.Hisspecialitiesincludenewcamera

tech,appsanddronesandhelecturesregularly.Adam’s

latestbook, 52 Assignments:InstagramPhotography,

publishedbyAmmonitePress,is nowavailable. He shares

his work on Instagramas@juniperific.

Openmultiple

accounts

If you’relookingtobuilddifferent

brandswithdifferentidentities,

createadditionalaccounts.But

beforeyoubegin,askyourself

whetherornotyou’llbeableto

keepupwithmorethanone

account.You’llalsoneeda

differentemailaddressforeach

one.Don’tbetemptedtoputthe

samepicturein multipleaccounts

toooften,asthisdefeatsthe

object– instead,concentrate

ondevelopingeach account’s

distinctbrand.

MasterStories

Thesedays,Instagramis notonly

aboutphotographs,orevenvideo

clips.Formanypeople,Storiesis

theirmaininteractionwiththeapp.

Storiesbeganasanimmediate

function,in whichpostsself-

destructafter 24 hours,an

approachmostlikelyinspiredby

thepopularSnapChatapp.There

aretwothingsreallythatset

Storiesapart.First,Instagramis

verygoodat drawingyour

followers’attentiontoyourposts

duringtheirshortlife.Secondly,

mastering Stories is not so much

abouttheimageorthevideo,but

howyouaugmentit witheffects,

textandstickers.Storiesonlyallow

youtopostnewmaterial(lessthan

24 hoursold)and,exceptfor

highlights,that’showlong they will

remain viewable.

Youcansharebehind-the-scenes

moments from shoots using Stories

© TANYA NAGAR. REPRODUCED WITH PERMISSION FROM 52 ASSIGNMENTS: INSTAGRAM PHOTOGRAPHY

© MARINA SERSALE, @EAUDITALIE. REPRODUCED WITH PERMISSION FROM 52 ASSIGNMENTS: INSTAGRAM PHOTOGRAPHY